By Doug Ladd: “Customer Segmentation” on Lynda.com
Customer Persona for: (specific name of your company and product here)
Customer Name:
I am a…
Picture
Roles:
Goals:
1.
2.
3.
Challenges:
1.
2.
3.
Demographics:
· Age:
· Income:
· Education:
· Usage Rates:
· Location (hometown):
Story:
Reference(s):