Uncovering Stereotypes

BUSU610 Uncovering Stereotypes

Assignment Overview

Length: One Infographics

Due: Sunday Midnight of Week 2

Value: 60 points for 6% of the total course grade

Delivery: downloaded version of your Infographics (Piktochart use recommended)

PLOs: PLO 2

CLOs: CLO 1, CLO 2, CLO 4, CLO 5

Background

We live in an era of unprecedented and continuously increasing diversification of the workforce. At the organisational level we observe fast adoption of Diversity Management Programs, which aim to establish a heterogeneous workforce that performs to its potential in an equitable work environment where no member or group of members has an advantage or a disadvantage (Cascio, 2016). At the individual level, the challenge we still face is stereotypes or the tendency of people to judge others on the basis of their perception of the group to which the individual belongs (Robbins & Judge, 2018). Stereotypes are widespread generalizations about groups of people that are built under a number of stimuli in our surroundings, the most powerful of which is the media. In this assignment you will explore the media coverage of a specific diverse group for the purpose of uncovering existing stereotypes presented through data analytics.

Summary

For this assignment you need to do a news media search for data on the diverse group of your choice - this is the diversity group for your team project too. Look for both quantitative and qualitative statistics. Choose a minimum of four data presentations on the diversity group in minimum four different media sources. Display the data you found as an infographics, specifying the source of the data and analytically describing the data. This is an individual assignment that will serve as a foundation for your team project .

Step-by-step Directions

1. Do a web search on the diverse group of your choice. Find articles, which present either quantitative data (e.g. survey results, experiments, regressions, descriptive statistics, etc.) or qualitative data (e.g. interviews, observations, focus groups, etc.) on that group. You can look at any type of sources - business magazines, professional journals, newspapers, social media, blogs, etc.

2. Choose a minimum of four data presentations on the diverse group.

2.1. The data presentations should be a mix of qualitative and quantitative data.

2.2. The data should come from a minimum of four different sources.

3. Copy paste the data you select in your infographic project and cite its source. Piktochart is the recommended tool for this project but you can use any other tool you are familiar with. (For a list of free Infographics web tools see Week 2 Resources.)

4. Assess briefly the reliability of each data focusing on whether the source follows the standards to clearly describe the data:

4.1. Why is the data collected?

4.2. Who the data refers to?

4.3. What variables are recorded, if any?

4.4. Where is the data collected?

4.5. When was the data collected?

4.6. How was the data collected?

5. Summarize in one sentence the main message or messages you receive on the diverse group based on the data you presented.

References:

Cascio. W.F. (2016). Managing human resources: Productivity, quality of work life, profits (10th ed.). New York, NY: McGraw-Hill.

Robbins, S. P., & Judge, T. A. Organizational Behavior (18th ed.). Essex, England: Pearson Education Limited.

Grading Rubric

Criteria	Exemplary	Proficient	Developing	Emerging	Not Completed
Infographics Content	50-45 Four data presentations are shared. Assessment is provided for each data. The source of each data is cited. A summary of message/s is clearly stated.	44-40 Three data presentations are shared. OR Assessment is not provided for each data. OR A summary of message/s is not stated.	39-30 Two data presentations are shared only. OR Assessment is not provided for each data and a summary of message/s is not stated.	29-10 Only one data presentation is shared and its assessment is provided. Summary of message/s is not stated.	9-0 No data is shared or no assessments are provided
Infographics Design	10-9 The infographics is easy to follow and understand. AND The project is visually appealing.	8-7 The infographics is somewhat easy to follow and understand. OR The project is not visually appealing.	6-4 The infographics is difficult to follow and understand. OR The project is not visually appealing.	3-1 The infographics is difficult to follow and understand. AND The project is not visually appealing.	0 No infographics is submitted OR Project is completed in a different than infographics way