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bussinessplan.docxYou need to create a business plan for either a small business or entrepreneurial venture you would like to start. You may use the Small Business Administration template to help you out in your business plan creation. It is located at:
http://web.sba.gov/busplantemplate/BizPlanStart.cfm
Your business plan will contain and be graded on the following components:
1. Executive Summary should be no more than 2 pages and describe your firm and how you plan on succeeding and what the financial resources you will need to start.
2. Business Description and Vision
Give a Mission statement (business purpose).
Explain the Company vision (statement about company growth).
Describe your Business goals and objectives.
Indicate either a Brief history of the business or where the idea came from
List of key company principals (put this in an Appendix, but make sure you refer to it)
3. Definition of the Market
Describe your business industry and outlook.
Define the critical needs of your perceived or existing market.
Identify your target market.
Provide a general profile of your targeted clients.
Describe what share of the market you currently have and/or anticipate.
4. Description of the Products and Services
Specifically describe all of your products and services.
Explain how your products and services are competitive.
If applicable, reference a picture or brochure of your products, which would be included in the plan’s appendix.
Describe who are the competitors of your products and what are their products or services and why are yours better.
Indicate what is your price point and pricing structure.
5. Organization and Management
Provide a description of how your company is organized as well as an organization chart, if available.
Describe the legal structure of your business (proprietorship, partnership, corporation, etc.).
Identify necessary or special licenses and/or permits your business operates with.
Provide a brief bio description of key managers within the company – if you are missing key personnel describe your plan for getting these people
6. Marketing and Sales Strategy
Identify and describe your market – who your customers are and what the demand is for your products & services.
Describe your channels of distribution.
Explain your sales strategy, specific to pricing, promotion, products and place (4Ps).
7. Financial Management.
Estimate of start-up costs.
Projected balance sheet (1 year forward).
Projected income statement (1 year forward).
Projected cash flow statement (12 months forward).
You must document how much you will borrow and what you will need for working capital
8. Style, Presentation of document and Logic
Presentation
Your business plan should include a power point presentation. The presentation should cover the following. It should be a presentation used to sell your idea to potential investors and be no longer than 10 slides. The presentation should be uploaded so that all class members can look at the class participants ideas. The presentation of the Business Plan will be on the last class date. You need to upload your presentation on to blackboard or send the instructor a copy of the presentation.
1. Describe your business, product, unique selling proposition, and target market.
2. Indicate why you think it will be successful.
3. Describe your organization, marketing and distribution strategy
4. Explain how you will manufacture your product or services
5. Give an overview of your financials and discuss the amount of money your need to start your business.
