Strategic management

RIYADH VEGAN FOOD STORE BUSINESS PLAN

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Executive summary

Riyadh vegan food store is a small university food store that will be serving healthy vegetables. The food store will be located at the university campus in Riyadh, Saudi Arabia. We are aligned with the university management, which has allowed us to open the store on the university premises to promote healthy living. This grand plan is to respond to the growing demand for vegan food in the university as many students have discovered the importance of healthy living, and they are on a mission to accomplish it. The university is also the ground with the most significant number of diverse people. It will attract not only Muslims but also other students from different countries who have joined the university and looking for an excellent place to buy their food.

We have been able to secure a 40,000sq .ft. of the food store as required by the Saudi Arabia law. We have located the store in the school shopping Centre. The area is the best strategic position in the school because most students meet and shop in this area. It is the most convenient area, also because the next food store is 15 minutes away.

Our most significant intention of opening the store is to promote and educate the students on healthy living. We want to give the student a chance to choose on a variety of vegetables that will boost their way their body immunity and will give them a chance to learn how to take care of their bodies as early as they are in their 20s. We also intend to make a profit from all this hard work.

We know that a vegan restaurant is not one of the best business ideas to start in a Muslim community who is not so easily converted to a trend and may think of it as a 'white thing.' We have done our due diligence and spend our time and resources on conducting future studies on the market trend. It is the main reason that we choose to open the business in the university because at least the students are open-minded are and willing to try something new.

Customers are the main reasons any business is opened. We intend to offer the best customer services and bring in products with the customers in mind. We will go an extra mind to ensure that the customers are satisfied with our services. We will also ensure that we have various payment options. We want to be more than a food store, a brand that brings the market to its customers.

MISSION AND VISION OF THE BUSINESS

Mission

As Riyadh vegan food store, our mission is to educate and offer the best and high-quality natural food products. We offer the best services and the best product at the most affordable prices

VISION STATEMENT

Objectives

To educate people and reach a significant number of students

To open up new food stores in other Saudi Arabia University

To expand into a healthy restaurant, serving organic food

Market, product and services

Products

Riyadh vegan food store will offer organic and chemical-free products and products that are eco –friendly. Some of these products are easily found locally, but the others are imported

Leafy greens

Starchy vegetables

Herbs

Pasta

Sauces

Nuts seeds

Legumes

Cereals grains

Pasta

Spices

Beans

Soy products

Fruits

Variety of plant-based milk

Salmon

Organic coconut oil

Brown rice

Cassava flour

Bisquick pancakes

Organization and management

CHIEF EXECUTIVE OFFICER – CEO (OWNER)

Manage the company by recruiting staff, training the staff, and ensuring that discipline is maintained.

Ensuring that there is a chain of command and monitoring, developing incentives, and ensuring that they are communication within the organization.

Ensuring that there are a vision and mission in the organization and the staff is working towards achieving it. Constantly reminding them what the end goal is.

Growing the business by fixing deals and bringing in more business deals

Pointing the staff in the right direction

Signing cheque and business documents for the organization

Evaluating and directing the staff towards the success of the business

GROCERY MANAGER

Providing a sense of direction to the other staff in the grocery shop

Running the daily operations of the grocery shop.

Ensuring that the customers receive the best customer service

Reporting to the CEO and informing him of the progress of the store.

Issuing responsibilities to the staff

Ensuring that the store is clean

Checking and balancing the inventory to ensure that the store is not overstocked or understocked

MERCHANDIZER

Arranging and cleaning the shelves

Making sure that the shelves are appealing to the customers

Properly labeling and tagging the products

Educating the customers on the products on the shelves.

Set up the products displays on the entrance and in another part of the store

Communicate offers to the customers.

Ensure that the store is receiving quality products

Communicate to the management on the fast-moving and slow-moving products

Advising the management on how to run campaigns on the slow-moving products.

ACCOUNTANT

Balancing the store finances

Providing the management with budges and the financial analysis of the store

Filling all the taxes for the store and ensuring tax compliance.

In charge of issuing payrolls to the staff

Works as the internal monitor of the store

Forecasting the store finances and helping the management cut financial losses

CASHIERS

Handle the cash

Issuing receipts

Counting the money at the counter

Ensuring that the pricing of the items are correct

Helping the customers change and select on items that they feel like returning

Offering best customer service by greeting and engaging the customers as they scan and scan their products

Ensuring that the counter and the entrance area is clean and presentable.

Keeping and sharing the transaction report with the accountant

Ensuring that the money on the counter adds up, and continue counting the money and continually emptying it.

STORE MANAGER

Record what comes in and what comes out.

Ensuring that the products supplied in the store are of good quality

SALES MANAGER

Coming up with a sale strategy

Visiting other stores to benchmark

Handling customers complaints and feedback

Ensuring that the products are not overpriced compared to their competitors

Increasing sales by doing research and survey that show products that are on-demand

Evaluating the employee’s performance by creating a performance report.

Ensuring there is a safe environment for the employees

CLEANER

Responsible for cleaning the store

Cleaning both inside and outside the store

Ensure that the toiletries are always stocked and available

Any other duty assigned to them by the managers.

MARKET AND SALES STRATEGY

The student community lectures and the workers within the university are the targeted markets. The school doesn't have any other food store. The nearest good store is a 15-minute walk away outside the university premises, making the university premises the best location for the store to be located. The store is also in the best location because the community surrounding it is diverse and so we are not worried that the culture issues will affect the sales of the shop

Our market segmentation includes the students, university staff, and the lecturers who live within or outside the school. The students are our primary focus. The store is a 3-minute walk from their hostels. It will make it the closest food store they have. The other food store is a fifteen-minute walk outside the school premises. We also intend to stock the store with student-friendly vegan food. The university staff and their families are our other market target .most of the staff live within the school in the staff quarters, so the distance is also convenient for them. Finally, the lectures within the school compound during the day and most of them live near the school premises.

Our marketing strategy has a grand opening that will be well advertised across the university and its surroundings through the use of flyers and social media. The grand opening day will be filled with live music and a lot of food. We also intend to invite representatives from each of the brands we will stock in the store to educate, give samples, and inform the people present on the day on their brand's importance. We will also give away 20% discount coupons for the students to shop, and this will continue for the rest of the month.

Riyadh food vegan store will participate in uplifting the community by contributing to the charitable events. Being part of community events like religious events and children parties, educational fairs that will benefit the local community.

The competitive edge of the food store is its location, which is strategic and will lead to traffic flow in the store leading to good sales, which is the goal. The community also is a competitive edge that we fully intend to focus on. We will invest in the community by educating them on the importance of healthy living. We will also try to be part of it and respect their boundaries. Finally, we will stock the store with goods that are community-friendly.

We also intend to do a lot of advertising in the community using magazines, putting flyers all over the school and the neighboring community, and, most importantly, social media where we know that we will get most students' attention because that is where they spend most of their time.

Our sales strategy is simple: filling the store with enough stock and having the best customer services available. By the end of one year, we will have reached and educated as many people as possible, and the store will have doubled the foot traffic we except at the beginning of the first month.

FINANCIAL STATEMENT

Projected Balance sheet

Current Assets 10850

Long term Assets 300,000

Total Assets 310,850

References

Abrams, R. M. (2003). The successful business plan: secrets & strategies. The Planning Shop.

Horan, J. (2004). The one page business plan. Berkeley, CA: The One Page Business Plan Company.

Aaker, D. A., & Adler, D. A. (2001). Developing business strategies. New York, NY: John Wiley & Sons.