WEEK 7 DISCUSSION
HHJAZZY001
BUSS599MarketingbudgetplanAssignment2.xlsxMarketing Budget Plan
| Budget Plan | ||||
| Group | Approximated Quantity | Approximated Cost per Unit | Approximated Subtotal | Description |
| Investigation | fsdds | |||
| Company researching fees | 3 | $2,500 | $7,500 | |
| Online investigation | 2 | $1,000 | $2,000 | |
| Independent investigation | 3 | $400 | $1,200 | |
| Additiona investigation | 1 | $404 | $404 | |
| Investigation Costs Total | $11,104.00 | |||
| Communications | ||||
| Flyers | 10,000 | $0 | $4,000 | |
| TVs | 5 | $5,000 | $25,000 | |
| Radio | 12 | $250 | $3,000 | |
| Internet | 13 | $300 | $3,900 | |
| Total | $35,900.00 | |||
| Networking | ||||
| Membership | 4 | $75 | $300 | |
| Association | 3 | $25 | $75 | |
| Renewal | 3 | $40 | $120 | |
| Total | $495.00 | |||
| Event | ||||
| Members present | 50 | |||
| Meal (three square meal) | ||||
| Food | $25 | $1,250 | ||
| VAT (10%) | $3 | $150 | ||
| Refereshments (20%) | $6 | $300 | ||
| Subtotal | $1,700.00 | |||
| List Services | ||||
| Cleaning | 1 | $350 | $350 | |
| Fun #1 | 1 | $1,000 | $1,000 | |
| Fun #2 | 1 | $1,100 | $1,100 | |
| Other amenities | 1 | $250 | $250 | |
| Subtotal | $2,700.00 | |||
| Audio/Visual Services | ||||
| P A system | 1 | $0 | $0 | available |
| displays | 1 | $0 | $0 | available |
| projector hiring | 1 | $50 | $50 | |
| Codless mouse | 1 | $15 | $15 | |
| Energy strips | 1 | $0 | $0 | available |
| wiring | 1 | $0 | $0 | available |
| microphone | 1 | $0 | $0 | available |
| AV specialists | 1 | $350 | $350 | |
| VAT (8.8%) | $40 | $37 | ||
| Subtotal | $451.52 | |||
| Extra charges | ||||
| Visitation | $900 | $900 | ||
| (T&E) | $800 | $800 | ||
| Firm members | $100 | $100 | ||
| Client testimonial | $290 | $290 | ||
| Subtotal | $2,090 | |||
| Giveaways | 0 | |||
| #1 | 30 | $15 | $450 | |
| #2 | 30 | $7 | $198 | |
| Subtotal | $648 | |||
| Total | $7,589.52 | |||
| Event Price per Person | $151.79 | |||
| Promotions | ||||
| Pathways | 100 | $8 | $800 | |
| deduction | 400 | $3 | $1,200 | |
| Offers | 290 | $3 | $725 | |
| Promotions Costs Total | $2,725 | |||
| Advertising | ||||
| Flyers | 6,000 | $1 | $3,000 | |
| Emails | 10,000 | $0 | $1,000 | |
| Postcards | 10,000 | $0 | $1,000 | |
| Tavailable in venue | 3 | $700 | $2,100 | |
| Radio | 3 | $350 | $1,050 | |
| Magazine | 6 | $250 | $1,500 | |
| Posters | 8 | $600 | $4,800 | |
| Flyers | 4 | $150 | $600 | |
| Total | $15,050 | |||
| Public Relations | ||||
| voluntary events | 7 | $300 | $2,100 | |
| Advertisements | 4 | $300 | $1,200 | |
| staff promotions | 3 | $300 | $900 | |
| Sponsors | 9 | $300 | $2,700 | |
| Total | $6,900 | |||
| APPROXIMATED GRAND TOTAL | $79,763.52 | |||
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