BSAD

Name: Business Owner Interview & SWOT Rubric

Description: This rubric will be utilized in grading Business Owner Interview & SWOT submissions

Does not meet criteria Meets criteria Exceptional

A business owner is interviewed (not a

manager) and information about business put forth as

required

Points: 0 (0%) Student does not interview a business owner and/or fails to put forth required information regarding the business name, type, location, years in operation, and number of employees

Points: 3 (2.4%) Student interviews a business owner and includes required business information business name, type, location, years in operation, and number of employees

Points: 5 (4%) Meets expectations and student actively pursues an interview with a business owner outside his/her network in a business field of interest.

At least ten questions were asked and majority of results were included in

paper

Points: 0 (0%) Paper does not speak to a majority of the interview results.

Points: 15 (12%) Paper addresses 4-6 of the interview questions asked and owner responses.

Points: 20 (16%) Student addresses 7-10 interview questions asked and owner responses.

Using PICK Analysis, the textbook concepts were applied throughout the paper in comparison to

interview results with cite to page of textbook using footnotes throughout

Points: 30 (24%) Student does not connect and apply the interview results of choice to relevant course concepts/theories from the text using PICK Analysis.

Points: 40 (32%) Student appropriately applies and analyzes relevant course concepts, theories, or materials, and shows some evidence [citations] that correlates posts with unit materials using PICK Analysis.

Points: 50 (40%) Student consistently cites appropriate material in multiple learning modules to demonstrate full synthesis and application of topics and digs deep in student’s analysis to reach full potential of the paper. Demonstrates a clear understanding of learning concepts from the course using PICK Analysis.

Addressed each element of the SWOT: Strength,

Weaknesses, Opportunities and Threats

correctly and in a comprehensive, complete list of key highlights, using SWOT template or bulleted list in addition to paper

Points: 0 (0%) Student does not complete SWOT analysis in addition to paper on business interviewed.

Points: 10 (8%) Student addresses some components of SWOT but does not show a clear understanding of the distinctions between each element and/or does not provide a comprehensive and complete list of key highlights.

Points: 20 (16%) Student addresses all components of SWOT demonstrating a clear understanding of the distinctions between each element and provides a comprehensive and complete list of key highlights (at least 7 bullet points for each element). Demonstrates a clear understanding of learning concepts from the course.

Does not meet criteria Meets criteria Exceptional

Paper free of grammatical errors/typos

Points: 0 (0%) There are multiple typos, formatting, and/or grammar issues in paper.

Points: 3 (2.4%) There are minor typos, formatting, and/or grammar issues in paper.

Points: 5 (4%) There are not typos, formatting, nor grammar issues in paper.

Paper is organized and has clarity

Points: 0 (0%) Student presents information in a disorganized and unclear manner, making it difficult to interpret the information put forth.

Points: 5 (4%) The paper is somewhat clear and concise, but not consistently throughout the paper.

Points: 10 (8%) The paper is clear and concise consistently throughout its entirety, and is well organized.

Meets page requirements (2 full pages, no more than 3 for paper – this does not include SWOT Analysis) using single spacing,

1”margins and 12 point font

Points: 0 (0%) There are less than 2 single spaced substantive pages submitted.

Points: 5 (4%) At least 2 and no more than 3 substantive pages submitted. However, pages lack substantive information sufficient to comprise the 2 page requirement (e.g., large pictures, graphs, spacing quotes take up too much space).

Points: 10 (8%) At least 2 and no more than 3 substantive pages submitted.

Uses research and data to support claims as

necessary, which are cited with footnotes throughout

Points: 0 (0%) Works cited are not included. (At least the textbook should be cited, and the interview).

Points: 3 (2.4%) Works cited are included but are not clearly noted in footnotes as required.

Points: 5 (4%) Works cited are included and are clearly noted using footnotes as required.

Submitted timely via Blackboard in .doc or .docx

format

Points: 0 (0%) Not submitted in correct format.

Points: 0 (0%) Per the syllabus, there may be up to a 20% grade reduction per day for late submissions.

Points: 0 (0%) Submitted before required deadline.