Marketing Plan

Reassessment Template v7 2019-20

BUSM4302 Strategic Marketing in the Digital Economy

RE-ASSESSMENT REQUIREMENT Module Code: BUSM4302

Module Title: Strategic Marketing in the Digital Economy

Assignment no: 002

Title: Individual report – Marketing plan

Word length: 2,500

Tutor: Dr. Ria Wiid

Re-assessment question: This assignment requires you to produce a marketing strategy for a company or organisation of your choice. The strategy must integrate both digital and traditional marketing techniques. Your analysis must be supported with references to relevant course theories and concepts. Guideline for word count distribution: Situation analysis 35%, Objectives and Strategy 15%, Tactics and Control 35% and Presentation (15%). Please note that this is an indication only and will depend on the individual marketing plan.

Template: On the title page list the following

Module name and code Student number Submission date Assignment Number/Title

Grading Matrix (not required) Introduction Situation analysis Objectives and Strategy Tactics and control Conclusions References Data sources www.worc.ac.uk/library/guides/study-skills/referencing) It is strongly recommended that you read the feedback on your original attempt. This should provide you with information about how you can improve your work.

Reassessment Deadlines: Monday 6th July 2020, before 3pm