Writing assignment

Customer Service Project

BUSINESS GROWTH PLAN

The Business Growth Plan involves strategy development needed to grow an existing or new business. Options may include franchising, expanding into new markets, opening a second location, licensing agreements, merging with or acquiring another business, diversifying product lines, forming strategic alliances with other businesses, expanding to the internet, etc.

Students will:

· Analyze their current business operations

· Prepare a written proposal identifying opportunities to grow and expand the business

TITLE PAGE. The first page of the written entry is the title page. It must include in any order, but is not limited to, the following:

BUSINESS GROWTH PLAN

Name of Course and Section

Student Name

Date

Title page will not be numbered.

TABLE OF CONTENTS. The table of contents should follow the title page. The table of contents may be single-spaced and may be one or more pages long. The table of contents page(s) will not be numbered.

BODY OF THE WRITTEN ENTRY. The body of the written entry begins with Section I, Executive Summary, and continues in the sequence outlined here. The first page of the body is numbered “1” and all following pages are numbered in sequence. Page numbers continue through the bibliography (required) and the appendix (optional). This outline must be followed. Points for each section are included on the Written Entry Evaluation Form. Each section must be titled, including the bibliography and the appendix.

I. EXECUTIVE SUMMARY One page description of the plan

II. INTRODUCTION

A. Type of business owned and operated and a description of the current business

B. Products and/or services offered

C. Unique characteristics of the business

III. SWOT ANALYSIS

A. Strengths of the business

B. Weaknesses of the business

C. Opportunities available for the business

D. Threats to the business

IV. FIVE YEAR PLAN TO GROW AND EXPAND THE BUSINESS

A. Expansion opportunities

B. Marketing plan

C. Demographics of market area

V. FINANCING PLAN

A. Current financial situation, including financial documents

B. Capital needed for expansion opportunities

C. Fixed overhead and cost of operations

D. Time to achieve profitability

VI. CONCLUSION

VII. BIBLIOGRAPHY

VIII. APPENDIX An appendix is optional. If additional material is appended, all pages must be numbered as noted previously. Include in an appendix any exhibits appropriate to the written entry, but not important enough to include in the body. These might include sample questionnaires used, letters sent and received, general background data, minutes of meetings, etc.