business communica

Q1. You have recently joined as the Marketing Manager of a consumer-packaged goods company. So far research was a part of the Marketing Department, but now as your company is growing you feel that Research unit should be pulled out from the Marketing Department and made into a separate Department. You also know that that your predecessor tried to propose the same, but his proposal was turned down. You however remain convinced about the need for this and want to bring this up with the management again.

Using the ACE model create a communication plan to be presented to the senior management.

You answer should include situation analysis, content outline and the message and the final message that has been proofread/edited/revised based on ‘Evaluation’ of the ACE model. (5marks)

Q2. Linda Sims is the manager of the accounting department and Jose Martinez is the manager of the sales department for a production company. This is a fast growing firm, and the staff of the accounting department (11 employees) is often over whelmed with work.

Since the accounting department is located immediately next to the credit department, Ruth Rankin, the administrative assistant in credit, sometimes works on journal entries assigned to her by Sims.

The company has experienced rapid growth over the past six months, which has caused everyone to be busier than usual. With the increase in sales volume, the credit office is under pressure to process applications more quickly, and Rankin is available to help Sims with accounting overflow less often.

Sims complains to Martinez that she needs Rankin to work in accounting more than he needs her in credit. Martinez’ response is “if I can’t move the credit applications through the pipeline in a timely manner, soon there’ll be no need for an accounting department, because this company will be out of business.”

a) What type of conflict exists between Sims and Martinez? What is the cause of this conflict? (2.5 marks)

b) What kind of conflict management style did Sims initially use? Advice an appropriate conflict management technique to Sims. (2.5 marks)

q3 Following slide is shown in a presentation, the presenter is speaking and describing each element.

a) Describe the audience’s reaction to this slide – will it help or detract from the presenter’s spoken words? (2.5 marks)

b) Describe three changes you would make to this slide to improve it. Be clear and specific. (2.5 marks

Q4

A project leader has made notes about covering the items listed below at the quarterly budget meeting. Prepare an effective agenda by putting these items into a logical order and rewriting them, where necessary to make phrases more consistent. (03 marks

Q5 Present a reference list in APA format of all the citations made within the test answers.

(02 marks