Amazon case study
leemaham
BusinessStratOutline.docxI. Introduction
a. Introduce Amazon and the businesses you are examining
II. Which businesses drive Amazon's current growth
a. Retail
i. What is it
ii. How does it work
iii. How has it grown
iv. How does it serve the customer
b. Streaming
i. What is it
ii. How does it work
iii. How has it grown
iv. How does it serve the customer
c. AWS
i. What is it
ii. How does it work
iii. How has it grown
iv. How does it serve the customer
III. What are the business and supporting technology strategies behind those businesses
a. Retail
i. What is the business strategy(s)
ii. How do they offer the product as it relates to the business strategy(s)
iii. What is the technology strategy that supports the business strategy(s)
iv. How does the technology enable the workings of the product(s)
b. Streaming
i. What is the business strategy(s)
ii. How do they offer the product as it relates to the business strategy(s)
iii. What is the technology strategy that supports the business strategy(s)
iv. How does the technology enable the workings of the product(s)
c. AWS
i. What is the business strategy(s)
ii. How do they offer the product as it relates to the business strategy(s)
iii. What is the technology strategy that supports the business strategy(s)
iv. How does the technology enable the workings of the product(s)
IV. Which businesses drive Amazon's future growth
a. Retail
i. What will change from current way the business operates?
ii. What business strategy(s) would the future change in how it operates reflect
iii. How will it serve the customer differently
b. Streaming
i. What will change from current way the business operates?
ii. What business strategy(s) would the future change in how it operates reflect
iii. How will it serve the customer differently
c. AWS
i. What will change from current way the business operates?
ii. What business strategy(s) would the future change in how it operates reflect
iii. How will it serve the customer differently
V. What are the business and supporting technology strategies behind those businesses
a. Retail
i. What will be the future business strategy(s)
ii. How will technology change
iii. How will the technology enablement support the business strategy
b. Streaming
i. What will be the future business strategy(s)
ii. How will technology change
iii. How will the technology enablement support the business strategy
c. AWS
i. What will be the future business strategy(s)
ii. How will technology change
iii. How will the technology enablement support the business strategy
VI. Would the investments Amazon was making in market share eventually translate into profits or would another major competitor or business model replace Amazon?
a. Discuss competitive landscape
b. Could Amazon lose market share and if so why. If not, why not
