Business Strategy and Forecasting as Competitive Advantages

1/23/2020 Business Strategy and Forecasting as Competitive Advantages Scoring Guide

https://courserooma.capella.edu/bbcswebdav/institution/BMGT/BMGT8130/200100/Scoring_Guides/u02a1_scoring_guide.html 1/1

Business Strategy and Forecasting as Competitive Advantages Scoring Guide

Due Date: End of Unit 2 Percentage of Course Grade: 30%.

CRITERIA NON-PERFORMANCE BASIC PROFICIENT DISTINGUISHED

Describe a business model, using Teece (2010) to analyze the strategy of the organization. 20%

Does not explain the background of the business as related to its strategic business model, and/or does not cite Teece (2010).

Provides the background of a business and its model, but does not align with Teece (2010), or fails to provide strategic insights.

Describes a business model, using Teece (2010) to analyze the strategy of the organization.

Analyzes a business model, using Teece (2010) to evaluate the strategy of the organization.

Describe the business strategy using market segmentation, value proposition, apparatus, and prevention of imitability, and describe the competitive advantage of the organization. Substantively use Teece (2010) as support. 20%

segmentation, value proposition, apparatus, or prevention of imitability, and does not describe the competitive advantage of the organization.

Discusses some of the business strategy using market segmentation, value proposition, apparatus, or prevention of imitability. Does not cite Teece (2010) for substantive purposes.

Describes the business strategy using market segmentation, value proposition, apparatus, and prevention of imitability, and describes the competitive advantage of the organization. Substantively uses Teece (2010).

Evaluates the business strategy using market segmentation, value proposition, apparatus, and prevention of imitability, and describes the competitive advantage of the organization. Uses Teece (2010) to support the evaluation.

Analyze and describe Part C1 of the assignment, using one of the Red Queen articles as support. 20%

Does not incorporate Part C1 of the assignment.

Describes Part C1 of the assignment but fails to explain or incorporate the Red Queen literature or leaves out some parts.

Analyzes and describes Part C1 of the assignment, using one of the Red Queen articles as support.

Thoroughly evaluates, analyzes, and describes Part C1 of the assignment, using both Red Queen articles as support.

Describe the Red Queen articles. Show some differences between the articles. 20%

Does not analyze, evaluate, or synthesize the Red Queen articles.

Recites the information in the Red Queen articles.

Describes the Red Queen articles. Shows some differences between the articles.

Synthesizes the Red Queen articles thoroughly. Explains how the concept has grown in the past decade.

Communicate in a manner expected of doctoral-level composition and exhibit critical thinking skills. 20%

Does not communicate in a manner expected of doctoral-level composition and does not exhibit critical thinking skills.

Inconsistently communicates in a manner expected of doctoral composition and inconsistently exhibits critical thinking skills.

Communicates in a manner expected of doctoral-level composition and exhibits critical thinking skills.

Communicates in a manner expected of doctoral-level composition, follows APA conventions of writing with few to no errors, and exhibits exceptional critical thinking skills.