BGMT Project 3 -5 pages, COURSE MATERIAL ONLY

UMUC

Introduction

Barney’s Elixir and Life Products is a Biotech Health and Life Products company. The main goals of the company are the expansion of infant formula. The company is planning also to expand its business sales with the current sales ranging estimated 45 billion dollars. The Chief Executive Officer of the company is Barney Maximillian having the stock of the company under the control of the family (Biotech business profile, n.d.). The business apparition is to help facilitate everybody with the healthiest life possible in various natural means possible. The mission of the company is developing commodities which are safe, effective, affordable and natural with the health of the consumers as their primary objective. The main headquarter of the company is based in Yonkers, New York in the United States of America.

Organizational Culture

The current business philosophy of this company acts as its pivotal projector of the long-term goal planning in which the company plans to execute. Within the business philosophy, the long-term goal should not be more than three years period. The company had previously accessed a seven-year long-term planning period which was later regarded as being inflexible in the recent audit (Lumen Candela, n.d. para. 26). The business climate in which this company experience appears to make the three years long-term planning period more flexible as compared to the seven years as it can accommodate business changes in a flexible pattern. The company also work effortlessly to become a triple bottom line company. The pattern of leadership in the company set on the thesis of sustaining profit and planet with a mindset of having a corporate social responsibility that is socially acceptable. The company desire to develop the triple bottom line as it will enable the company to sustain its strong natural product image link to the community. Therefore, the company also intends to protect its distributors and have control over the product quality which is critical to developing a sound life product.

The current growth business plan of Barney’s company looks forward to corporate expansion and exploration where they intend to open new manufacturing, sales as well as distribution facilities (Lumen Candela, n.d. para. 26). The current sales of the product are made within the United States of America and its European division. Nevertheless, there is a series of calling demands of the company’s product in other interested nations such as Malaysia and China. It is evident that the company has currently ensured massive expansion and its interest in the pursuit of infant formula is well defined in its business plan. The achievement facilitates the company with a new test case for new products which posit the company as a leading company in the innovative technology.

Within its new eco-sustainability commitment, the company has set aside plans in building housing for several communities in Brazil and India. They two areas act as central regions of the company as they center the natural pharmaceutical ingredients production to the company (Lumen Candela, n.d. para. 26). The program intends to reflect the company’s commitments to make it a triple bottom line company with an accomplishment objective in the year 2021.

The core concentration and focus of the company are on its innovation and adaptability. The company is currently on developing an effective organizational culture change which its introduction will make collective decision making as well as bring the partitions nearer composed in the area which share capitals and communication (Lumen Candela, n.d. para. 26). There is a strong encouragement of idea exchange by the company’s leadership and setting aside various cultural differences between the employees.

Organizational Culture

Being a company owned by a family, Barney’s new image has resulted in the family is less cohesive. The corporate culture seeks a sleeker less clan like organization. The company desires to be iconic in its leadership. This has made all the family leaders of the company have a pleasing commitment to ensuring that the family history is set as an iconic symbol for the company. The cultural cohesiveness between the family members results in collaborative decision making. Such an aspect have successfully enabled the company to prosper its wealth to unreachable extents. The company also ensure that the family and workers make up the company’s customer.

The corporate cultural structure of the company is luminous. The family and the workers of the company intends to create a customer-centric culture. The customer-centric culture is common culture utilized in numerous organizations in the modern business setting. Within such a culture, the workers view everything on the basis or perspective of the customer. The company will also make its decision based on setting the customer’s view as a paramount or focal point in its decisions. In a nutshell, the company intends to create a culture that will ensure full customer satisfaction (Lumen Candela, para. 26). The local nationals should, therefore, be incorporated in the business management of the company. Local nationals facilitate closer access of customer’s feedback which is a centric tool that the company intends to strategize.

Breakdown of Products and Services

With the resurgence of natural health products in the 1990s, the company decides to introduce new interests in homeopathic and natural products especially in the United States of America. This was because the sales in the United States of America were more static as the business accounts of the company reported. Max wanted to get a sleeker and more modern resulted in the ultimate change of company’s logo and name. It was therefore no longer Barney’s mom and pop operation, but it was declared an international business.

Therefore, it meant that the company also had to expand its market shares globally. Barney’s believed that the new logo would take prominence on the packaging. The new product to be launched by the company is the infant product. The company has exhibit interests in venturing into the infant formula. This will enable the company to expand its market segments progressively. The corporate product of the company is homeopathic and natural products which are aligned to the infant formula. This declares the company is sustainable, green and human-friendly.

Communication Plan

The company intends to develop a communication assistant director who would help the director in stabilizing the internal communications and craft messages which are sent to the workers. The duo will ensure that the internal communications are clear and they will manage these communications promptly. The company also will ensure effective communication which avoids distorted information during the communication process (Lumen Candela, n.d. para. 16). The effective communication strategy will also provide a bright generation, maintenance, and increment of the desired effect.

The communication plan also intends to outline the communication barriers and develop an excellent strategy that will help cope with such obstacles. These communication barriers include physical barriers such as distance, technology inferiority, staff shortage, and poor connection that mitigate the information processing capacity (Lumen Candela, n.d. para. 22). Other common barriers identified in this company include attitudinal barriers, ambiguous words, individual linguistic ability, physiological barrier as well as the format and delivery of the information which is also crucial in the company (Lumen Candela, n.d. para. 26). Strategized communication should develop and transmit messages in a more efficient manner.

Conclusion

Every business organization aspires to prosper and propel it's business growth more yards as it is for the Barney’s Elixir and Life Products Company. I believe that the above business strategy analysis will help the company fluctuate the weaknesses noted within its geographical division structure. The company should also identify its weaknesses and strengths that will help it analyze its competitive advantage in the market segment. By accommodating the above communication plan, the information conveyed within and outside the company will eligibly help the company in its business operations.

References

Lumen Candela (n.d.), Understanding Communication.

Lumen Candela (n.d.), Defining Leadership.

Organizatioal Chart