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Business Skills for Good: Persuasion
© 2021 Walden University, LLC. 1
Business Skills for Good: Persuasion Program Transcript
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FEMALE SPEAKER: Think about the last time you heard a compelling argument or
impassioned speech that made you reconsider or perhaps even change your mindset
about a particular topic or idea. What was it about the speaker's delivery that challenged
your thinking? Part of what compelled you may have been there knowledge about the
topic supported with facts and appropriate details, but you may also have been drawn in
by how they presented the information, which may have included the use of emotion,
personal stories, and other tactics that appealed both to your intellect, as well as to your
feelings.
In other words, the speaker was probably effective at using their skills of persuasion. Of
the many skills that are useful to have in business, persuasion is especially critical.
Persuasion is defined as the act or process of moving others toward a particular
position belief or course of action.
Often misunderstood as being associated with manipulation or with twisting information
for one's own gain, the art of persuasion in business is actually about using your skills
and influence to help others and to further your organization's mission and goals. Of
course, as you develop these skills, it is always important to remain self-aware about
your own motivations when persuading others to ensure that you're working toward the
right goal and meeting the needs of your team and/or your organization.
Effective persuasion at its core is about successful communication. And that includes
not only being able to convince someone else of an idea, but also about understanding
the concerns and motivations of others. Leaders, who have developed their skills of
persuasion, are often effective at inviting others to join in on a common vision or goal
and guiding them toward a sense of shared responsibility for their work.
In doing so, they inspire and support their teams to produce quality outputs, execute on
established objectives, and innovate. Another important aspect of persuasion is that of
thought leadership or influence combined with expertise fueled by a solid understanding
of their organization's mission and strategic goals. Persuasive leader's guide others to
consider new ideas, to see possibilities and perspectives they might not have otherwise,
including opportunities for effecting positive social change. In your own development, as
you share your ideas and perspectives, using your growing skills of persuasion, you can
establish yourself as a leader who comes to the table ready to provide direction, inspire
Business Skills for Good: Persuasion
© 2021 Walden University, LLC. 2
confidence, and guide your organization and its people toward positive outcomes for
good.
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