Reflective Journal

RESEARCH METHODOLOGY:

The research methodology is defined as the approach used to gather information and data in order to obtain knowledge of some subject. It is defined as an organized framework used by scientists or researchers to carry out research in a productive way. The observer puts enormous importance on this section, as it is utilised to reflect a well-organized structure that is intended to effectively meet the goals of the inquiry. This study method advices participants of the techniques and the techniques used in research to meet the target objectives (Lewis, 2015).

QUALITATIVE- QUANTITATIVE DEBATE:

Both Qualitative and Quantitative data are necessary in order to achieve the meaningful outcome (Leavy, 2017). Quantitative data is needed because there is a large community who wants to be interviewed to understand more about the topic. It is impossible to get the opinions of a broad population in depth, and thus quantitative data is necessary (Jason and Glenwick, 2016). It is helpful since the desires of the community are not affected. They have responses to the stage, and it's easier to get the result. On the other hand , qualitative data helps to get deeper into the research subject. Quantitative evidence does not provide a clear overview about how the system works (Leavy, 2017). In order to receive customer input, quantitative data is necessary. Social media may have had an effect on their buying behaviour. Either way, they were able to sense the effect of social media on what they were purchasing and how they were purchasing. It is useful that social media helps to determine whether to buy a product based on input from other users. They may not have any idea about it at first. The case of advertisers or social media managers in different industries who design their advertising in such a manner that they can attract buyers is identical. The methods can differ from traditional marketing strategies, and that will be examined in depth by the organisations involved. They should really get thorough feedback, and that will also include qualitative research.

SAMPLING APPROACH:

The two types of sampling approaches can be used are:

1. Probability sampling approach

2. Non-probability sampling approach

Probability sampling approach is used when the researcher is impartial and collects the data. It is generally used for primary research (Etikan, Alkassim and Abubakar, 2016).this research paper uses the similar techniques. Feedback would be requested from consumers who have used social media to order products. There is a certain age-limit in addition to this, and only such users would be invited to provide their reviews. There can be no discrimination about what they say regarding their experience. In fact, some may believe that social media does not have any significant impact over what they purchase.  All feedback is taken into account without any bias. Same would be the case as sponsors or business administrators send their input. Probability sampling to get the right result should always be the primary results.

The whole scenario will be completely opposite while collecting the secondary data i.e., Non-probability sampling will be used in this case. For collecting secondary data, the search should be biased (Etikan and Bala, 2017). Moreover, it is not possible to apply all sorts of papers or hypotheses to address the subject of study. The researcher takes into account only those books , articles or references which shed some light on the subject on which the current research is being conducted. Biased search and  data are important in this situation.

DATA COLLECTION METHOD:

To complete the research work, two types of data collection process would be required.

Primary data will be obtained in two formats. They are Quantitative and Qualitative formats. Qualitative collection approaches may be used to collect the responses of the consumers  and Quantitative collection system  to obtain feedback from managers (Makrakis and Kostoulas-Makrakis, 2016).

The gathering of quantitative data will be conducted in a sample format where the questions will be organised. In the organised interview process, prior to the beginning of the interview, questions are answered beforehand (Di Matteo et al. 2018). When the compilation process is going on, no new questions will be asked. The questions are posed either by friends, by sending them via e-mail, or by answering them face-to - face. The only aspect that will be taken into consideration will be the age limit. Once 100 respondents are hit, the data collection process will end.

It will be an in-depth and concentrated interview as far as qualitative data collection is concerned (Dowling, Lloyd and Suchet-Pearson, 2016). Questions relating to the impact of social media on their company would be addressed to managers. They would be asked to provide detailed input on the topic and their plans for the future.

Secondary data will be gathered with the help of internet outlets, journals and books. Previous field activity has also played a crucial role in gathering secondary data.

References: Di Matteo, D. J. (2018). . Patient willingness to consent to mobile phone data collection for mental health apps: structured questionnaire. JMIR mental health,5(3),, p.e56. Dowling, R. L.-P. (2016). Qualitative mathods 1: Enriching the interview. Progress in human geography, 40(5), 679-686. Etikan, I. A. (2016). Comparison of snowball sampling and sequential sampling technique. Biometrics and Biostatistics International Journal, 3(1),, p.55. Etikan, I. a. (2017). Sampling and sampling methods. Biometrics & Biostatistics International Journal, 5(6), , p.00149. Jason, L. a. (2016). Handbook of methodological approaches to community-based research: Qualitative, quantitative, and mixed methods. . Oxford university press. Leavy, P. (2017). Research design: Quantitative, qualitative, mixed methods, arts-based, and community-based participatory research approaches. . Guilford Publications. Lewis, S. (2015). Qualitative Inquiry and Research Design: Choosing Among Five Approaches. Health Promotion Practice,16(4), 473-475. Makrakis, V. a.-M. (2016). Bridging the qualitative–quantitative divide: Experiences from conducting a mixed methods evaluation in the RUCAS programme. Evaluation and program planning,54, pp.144-151.