Business Report

Prepared by Your name

06/28/2020

MEMORANDUM

To:

From: YOUR NAME

Subject: REPORT TITLE

Date: MONTH/DAY/YEAR

Dear NAME,

Transmittal memos are brief and to the point. They should be on page in length. The first paragraph outlines what is being sent (your report) and the purpose of the document.

The second paragraph summarizes key elements (what the reader can find in your report…what you learned by doing your research…. what you were surprised by…). It can mention your workplan and when you started your research.

The third paragraph thanks your interviewees and the recipient (your professor) for the opportunity to do your research, gives a summary of your next steps as a result of your research, and provides your contact information (email) for any questions related to the report.

Cordially,

YOUR NAME

YOUR EMAIL

YOUR LINKEDIN URL

Table of Contents EXECUTIVE SUMMARY v INTRODUCTION 1 BODY 1 Subheading 1 2 Subheading 2 2 CONCLUSION 2 WORK CITED 4 APPENDIX 5 Interview Questions 6 Interview Questions and Answers 7

The Executive Summary is a concise presentation of your reports:

· Purpose (WHY did you complete the research?)

· Highlights (WHAT did you examine? Examples can include education, job opportunities, skills, how to enter the industry, potential earnings)

· Major findings from primary/secondary research, and

· Conclusion

The purpose of the summary is to provide a brief overview that can be read in a short amount of time to accommodate the schedule of a busy executive. The Executive Summary cannot include extensive data for support, but it can and should make a concise, coherent and convincing case for the course of action that is being recommended.

This page must should be single spaced and be one page in length.

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The introduction sets the stage for the reader. It gives context for the report and generates the reader’s interest. It orients the reader to the purpose of the report and gives them a clear indication of what they can expect.

The introduction should:

· Be attention getting

· Briefly describe the context of the report and primary/secondary data

· Describe the issue or problem to be reported on

· State the specific questions the report answers (education level, starting salary, training needed, etc.)

· Outline the scope of the report (extent of investigation)

· Preview the report structure

· Comment on the limitations of the report and any assumptions made

The body of your report should be a blended discussion of your findings from your primary and secondary research.

The body/discussion is the main part of your report. It should give enough information, analysis, and evidence to support your conclusions. It should follow a logical and systematic organization with descriptive subheaders to break up content. Subheaders could include:

· Education Requirements

· Salary

· Skills Needed

· Industry Outlook

· Job Comparisons

· Job A

· Job B

· Job C

Your body should provide a graph or table of your primary research results. You can have multiple graphs and/or tables in the body.

A subheading is centered and in upper and lower case. This is how it should appear in the text. The title must be identical to what is listed in the Table of Contents. The body of your report will likely have multiple subheadings. Subheaders could include:

· Education Requirements

· Salary

· Skills Needed

· Industry Outlook

· Job Comparisons: Job A, Job B, Job C

Include a graph or pie chart of your primary research findings. Describe what the findings mean. This does not need to be under its own subheader and can be blended into the findings of your research and the body of your report.

Your conclusion should provide a brief summary of what the reader just read and clearly state your conclusion based on your primary and secondary research.

When writing your conclusion:

· Interpret and summarize research findings; say what they mean

· Relate your conclusion to the issue/problem (the WHY of your report)

· Limit the conclusion to the data present; do not introduce new material

Conclusions need to logically flow from the body of your paper; the blended discussion of primary and secondary research data.

The work cited page should be on its own page. Sources should be cited in APA or MLA format. Screen shot example below.

Questionnaire and/or

Personal Interview

Interview with XXXX

Name of Organization

Date

These should be your own interview or survey questions. There should be 10.

1. What do you like about XXX?

2. What education or degrees are needed?

3. What skills would someone interested in this field need?

4. How does someone enter the field?

5. What is the current demand for XXX?

6. Do you think there will be an increase in demand within the next five years?

7. What job opportunities are there for someone pursuing this field?

8. What advice would you give to someone who is new to the field?

9. What is the work-life balance of XXX?

10. What is the biggest challenge for someone aspiring to enter this field?

11. What programs should someone learn if they want to XXX?

12. What are the potential earnings for someone entering this field?

Question from above

Answer from interviewee.

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Answer from interviewee.

Sales Students who use the template Students who do not use the template 98 2

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