week8 assignment

Running head: IMPROVING SOCIAL MEDIA SKILLS 1

IMPROVING SOCIAL MEDIA SKILLS

Antonio Webster

American Military University

ENGL 225

25th November 2020

Transmittal letter

As an enthusiastic employee of the XYZ organization, the following letter is to inform you as the instructor of the aspect of improving the social media skills for all the employees of this organization. Social media skills include but are not limited to writing, designing, communicating, serving the customers as well as public speaking. The skills also include doing analytical works to identify the important information that the employees will require to know. Social media skills are referred to as those skills, as mentioned above, that are required by the manager of a company that a person might be working for so that an individual can have a grip of the presence in social media. The purpose of coming up with this report is to inform you and also the other members of the organization about the importance of these skills whenever a person is dealing with social media. As an example, every employee and also the organization itself makes use of social media for marketing the products and services offered, communicating with the consumers, and also creating new designs. The other activities that the consumers use social media entail understanding the analytics work of the organization as well as the social media itself. Therefore, as a result, it is important for every employee of the organization to have the relevant skills, which also needs to be improved from time to time.

Introduction

Social media means or entails the use of computers and other technological devices within a company to enhance the operations of the organization. As an example, computers are used for facilitating the marketing of the products and services that an organization is involved in providing their consumers. In this case, the employees of the organization are required to have essential social media websites like emails, WhatsApp, Twitter, and even other accounts that facilitate communication between the members of the organization. Therefore, using these accounts, the employees are involved in discussing the important issues that are affecting the organization and also look for potential solutions over the same issues. Similarly, these employees will require having the essential skills that will facilitate the carrying out of all the above essential operations.

Summary

The following report revolves around the issue of improving social media skills for the employees of an organization. Various reasons exist for improving these skills, and one of them that has been identified in the report include the need and advances in technology where all firms have to rely on technology to gain a competitive advantage. Therefore, after identifying that technology is having a great impact on the business, then the employees of the firm need to be introduced to social media by creating and using accounts and even serving the employees via the social media sites.

Background section

The current world of business is one that requires increased utilization of social media. Businesses are heavily relying on social media for various operations of the business. One of the important operations that businesses rely on social media includes marketing the various products and services that such a firm is providing and intends its consumers to consume such commodities and services (Webster, 2018). Therefore, businesses cannot operate effectively and become competitive without depending on social media. It is also important to indicate that almost all organizations, if not all, are using and depending on social media to ensure they become successful and also gain a competitive advantage. Therefore, all the employees are required to be those that are at a point of using social media to empower the organization and also have a great impact.

Discussion section (major findings)

One of the major findings is that social media is used for various activities and operations within an organization. Among the operations that are carried out by using social media within the company entail marketing the various products and services of the organization, communicating with the various consumers, engaging in analytics, and also the creation of new design, among other activities. Therefore, social media is an important aspect for any organization, and it aids in carrying out various and important activities of the company. In this case, it is an important part of any organization that ought to be successful (Samuels, 2016). The other finding is that social media allows an organization to be highly competitive and also become successful. As an example, the company uses the technology to research various information online, and the one that will be important for improving the commodities and provision of services that are required by the users of the organization.

The other finding is that the employees have essential skills that they require to engage in effective utilization of social media and numerous accounts. The above skills include communicating online, writing, designing, and even providing customers with the essential services that they require. However, these skills need to be improved from time to time, and this can be done by the employees and organization taking part in certain aspects that will ensure that these skills have been improved (Shaughnessy, 2012). One such activity includes training the employees and engaging in the development of the skills that are possessed by the employees. In this practice, the employees can be assisted to create accounts on the social media site that they will be using for the company. After creating these accounts, they will be shown ways they can log in and out and also invite others so that they might discuss the issues they intend to discuss online. The individuals having troubles in signing in and out might also be assisted so that they become knowledgeable about ways of dealing with the social media sites. Additionally, after they become knowledgeable about the social media sites, they will then be allowed to proceed with logging in without even being assisted (Patel, 2018). In this way, the employees will be deemed to have developed the important skills that they require, and this will have been done through engaging in effective training and development as they are important for making the employees also to be successful in what they are doing in the organization.

The table below illustrates the essential steps that might be used in improving the skills of the employees of the organization. Figure 1 demonstrates the effective way that employees might be assisted to improve their online skills.

Fig 1

Timeframe	Activity
Week 1	Introducing the employees to social media
Week 2	Helping the employees to create social media accounts
Week 3	Logging in and out through the assistance
Week 4	Leaving the employees to log in and out without being assisted.

Conclusion

As mentioned in the introduction part, technology has become the backbone of all the organizations and their operations. In most cases, organizations rely on technology, and it becomes important for the employees also to have social media accounts and have the relevant skills they require to engage in meaningful activities online. Social media sites are also important in that they allow a firm to have a competitive advantage and also serve its customers even better. Therefore, social media is important for enabling a firm to thrive. The employees of the firm also require to have important skills for engaging in social media with ease. The skills also require to be improved from time to time, and this is a practice that the organization and also the employees are required to be involved in. For instance, training and development have to be made on the employees so that they might improve those skills that they already possess. By engaging in these activities of improvement, then the employees will be better equipped to serve the consumers and also allow the organization to gain a competitive advantage.

Appendix A

Certain challenges are experienced in the process of improving social media skills, but they can be addressed effectively. Therefore, this Appendix A demonstrates such challenges.

1. Lack of enough resources. The challenge can be addressed by looking for potential sources of such resources.

2. Individual problems on the side of employees, such as limited knowledge. The challenge can be addressed through training.

3. High costs of acquiring computers. The challenge can be addressed by allocating certain resources to acquire computer devices.

References

Taylor, Webster. (2018). 18 tips to improve your social media marketing.

Rachael, Samuels. (2016). Nine skills every social media manager must possess.

Deep, Patel. (4th April 2018). Seven creative ways to boost your social media strategy.

Haydn, Shaughnessy. (9th June 2012). Seven ways to improve your social media skills and influence.