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Running Head: BUSINESS PROJECT PROPOSAL 6

Title: Business Project Proposal

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This paper will be talking about various issues that are a result of the problem which is faced by apple company. It will talk about the major challenge which is affecting the apple company and also the cause of the problem. It will also talk about the most effective solution to the problem and other benefits which can be a result of that solution.it will also talk about different supportive solutions to the problem. It will talk about apple's background, its business change process; the technological practices which have the potential to augment the solution, and finally the implementation plan of the solution.

Introduction

Different companies usually face different problems which are always influenced by various factors. Apple is one of the biggest companies around the world. But it has been facing various problems just like any other company or organization. But the greatest challenge which it is currently facing is that the market has stopped growing as it was growing in prior years. That problem is being influenced by different factors such as internal and also external factors. Some of the internal factors are like the frailer to lower their prices. The second one is the frailer to make phones which are weaker than iPhones or those which cheaper prices. But the external factors are like great competition from other companies such as Samsung and techno which produce both high-class phones and low-class phones thus targeting small and big markets. But apple has different opportunities with the help of the current advanced technology which can help the company to reverse its current situation of market which has stopped growing as expected by the apple. That is because frailer to do so can lead to a bigger problem such as being doomed by other companies that have different strategies that help them to stay strong in the competition (Belen,2020).

A brief company background

Apple inc. is a multinational technology company that has its headquarters allocated at Cupertino in California USA. Apple is well known for designing, developing, and selling computer software, online services, electronics, etc. the majority know apple due to its unique phones known as iPhones. It is among the biggest tech technology companies around the world alongside Google, Microsoft, and Amazon among others. Apple was founded on date 1, April 1976 in Cupertino, California in the United States of America. Its revenue is worth 260.2 billion. Its main founders are Steve Jobs, Steve Wozniak, and Ronald Wayne. And finally, its subsidiaries are apple store, mobeewave, and beast electronics among others. It operates from international websites.

The business problem discussion

Apple has been facing different problems but the major one is that its market gas stopped growing. That is according to Cihra. That problem has been caused by both internal and external factors. the internal factors are like the policies of the apple company. One of them is the filer to lower the price of goods such as the iPhone. The second one is the filer to create different phones which can be sold at a cheaper price to be able to target people with low incomes. On the other side, there are external factors such as high competition from other companies such as Samsung and techno. Such companies have been creating quality phones but they have a new strategy whereby they manufacture phones targeting both the rich and the law income personals. Then finally they have been advertising their products fluently all over the world which apple does not thus make the competition very tough for apple unlike before. The decline in apple's market has also lead to various problems such as a decline in sales and revenue. That is because the sales depend on the market while the revenues depend on the sales and finally, the profit reduces due to poor sales of the company. Poor profit also has the possibility of leading to unemployment of some employees to keep the company stable. Also, that problem can lead to a lack of various employee benefits such as allowances or even law salary. And it that problem is not effectively solved; it can also lead to the breaking down of the entire company (Proposal for logistical online system project,2012).

The high-level solutions to the problem

Different solutions can be used by the apple company to effectively solve the problem of market growth. But for them to get the most effective solution, they must first grasp the cause of the problem and then have a strategy of how it can be solved. The first greatest solution is to use technology to advertise and market their products all over the world. That will allow them to communicate with the new customers in the market as well as reminding the old customers about their products. The company can also use data software to capture customer data to be able to communicate with the right person at the right moment instead of talking to everyone at every time. The next one is to use is to change its strategy and policies. It can also target the low-income personality's to increase its productivity and the targeted market. That is because Apple is said to have been targeting the rich people only thus limiting its market. So it can use lean process improvement. Through that will save time and also increase the productivity of both expensive and low-income individuals. The next one is to lower the price of the current expensive products which they have on the market. That will help the demand to be high thus sales going high then growing the market. So with the technology, the company can advertise and markets its various products targeting both the rich and the low-income customers as well as the change in the company’s internal policies. Then with data software and digital display, it will be able to communicate with its targeted audience at the right time. Then with an effective advertisement, it can increase its productivity. Then vial those strategies the apple company will be able to reverse its declining market to a growing market. That is because a different and a unique strategy is the one which can help the apple company to remain in the competition just like the other big companies (Geiger & Krüger, 2016).

The significance of solving the problem

Since a solution is made to come up with various benefits. Various solutions towards the market growth of the apple company can lead to various benefits to the company which can extend its benefits even to the employees, customers, and other external companies. First, reversing the declining market to a growing market by lowering the prices of the products will increase sales thus increasing the revenue of the company. Also solving that problem through the creation of the low price products will help the company to target a new market of low-income customers which may lead to high sales and capturing of more customers in the market. The next one is through advertisement and marketing of the company's products which will make it known all over the world thus vesting in the minds of the people new products and prices for the Apple products which will expert its markets thus helping it to remain in the competition with other companies. With a nifty market growth and more sales which may lead to high profit, the employee's salary and allowances can be increased. And finally, with the advertisement and marketing, the companies which deal with such departments can highly benefit. And finally with a solution to the market problem the entire company will have avoided the risk of been doomed from the market by other competitive companies which may affect its direct and indirect employees of the company.

The business or technical approach

In terms of the business approach, the apple company will have to make various decisions that will have to help them effectively to reach their goals and avoid going out of the market. Through advertisement and marketing, it will have to lower it's product prices to gather more customers than before. It will also have to produce cheaper phones to target and capture the low-income customers. That is because of the change of its internal strategies it will be out of the market since it is already declining.

The business process changes

Since change is permanent and is usually made to improve the company's revenue or solve various problems. First, the apple company will have to change its internal policies. Through that, it will be able to lower its product prices and also make low price products which can be targeting low-income customers in the market. The other change will be the communication strategy whereby the company will be talking to its customers every time and to everyone instead, it will be talking to the right customers at the right time to avoid wastage of both tie and company resources (Buttrick, 2018).

The practices which used to highly influence the solution

There are several technologies and business practices that could have been used to augment this solution. Such practices may involve the setting of the apple company's goal towards the market. Then put into the practice the correct the new strategies and finally monitoring the procedure of the strategy. The setting of the goals will include what the company needs to achieve the market, time limit, and an alternative. Then putting into practice the new strategy of creating a solution to the decline of the market will include the problem-solving plans and procedures and finally monitoring them for them to go as planned.

Conclusions and overall recommendations

The major objectives of every company are to manufacture quality products, make high sales, generate high profits, and remain in the market. But that comes with creativity and good decision making as well as having room for change and accepting the change. To Apple Company, a change is needed from its policies up to its strategies for it to save its market and remain in the competition. Due to that, Apple Company should communicate to the right customers at the right time as well as target both the rich and the low-income customers for it to save its market.

The high-level implementation plan

The plan of the implementation will have to involve top management. A meeting will have to be contacted to determine which changes are to be done and what it will cost the apple company. The solution and plan implementation will include different phases. Phase one will deal with the changes in the policies in terms of production and price setting. Then the second one will include, the production and the third one will include the advertisement for the new products and new low prices and finally, it will include the selling of the products.

Summary of the project

This project is made to identify the apple challenge and the solution to the problem. Concerning the challenges being faced by the apple, the greatest problem if the market which has stopped growing. But through various business changes and proposals the company has a possibility of revering its problem and has u-turn from negativity to positivity (Collis & Hussey, 2014).

References

Belen Urena Penalva. (2020). Master project proposal.  https://doi.org/10.22501/rc.777130

Buttrick, R. (2018). The proposal.  The Project Workout, 95-100.  https://doi.org/10.4324/9781315194424-8

Collis, J., & Hussey, R. (2014). Writing your research proposal.  Business Research, 96-128.  https://doi.org/10.1007/978-1-137-03748-0_6

Geiger, I., & Krüger, S. (2016). Inquiry evaluation and proposal preparation.  Springer Texts in Business and Economics, 55-81.  https://doi.org/10.1007/978-3-662-48507-1_2

Proposal for logistical online system project. (2012).  Project Management for Engineering, Business, and Technology, 637-644.  https://doi.org/10.1016/b978-0-08-096704-2.50033-8