proposal SURVEY

The proposed question that the project aims to address is, what are the available healthy food options that can be launched by KFC to improve the satisfaction of its customers? The project aims to identify, research, and make information available regarding the available food options for KFC, which will aid in improving the satisfaction of its customers. The specific research objectives to be addressed are providing information regarding the available health food options that the firm may launch. The other objective is to aid the firm in improving the satisfaction of the customers by meeting their needs. There is also an objective of enabling the firm to gain the loyalty of its customers by ensuring that they are highly satisfied.

The marketing theories to be referred to and be used

Basic marketing theory indicates that for sales maximization, the organization needs to position its services and products in the market in a way that the customers will believe that they require a particular product or service needed have some benefits. Consistency theory is among those that will be referred to and used. The theory stipulates that whenever our inner systems that comprise of attitudes, beliefs, and values support each other, the customers are likely to be the comfort and contented, (Stern, 2009). Therefore, the project will be seeking to align the above aspects so that the customers will be satisfied. The other theory is the extended self. As per this theory, the possessions reflect the identity of the one that is possessing them. Therefore, the undertaking will seek to understand the manner that the above aspect will shape the needs and identity of the consumers. The theory of planned behaviour(s) is also essential. It postulates that intentions toward consumption might be predicted with a lot of accuracies.

Source, collecting and analyzing the data

The most notable source of information will be the target market of KFC. Some customers have been consuming the products of this firm before the occurrence of the problem. Therefore, these individuals will be essential sources of information, and the project will mainly focus on them. The proposed method for data collection will be surveys and descriptive research (Blair, 2013). The descriptive research will entail gathering primary data by conducting direct communication with the respondents. It will also entail focusing on a given group of consumers. The appropriate data analysis method will be a narrative analysis. It is appropriate in analyzing content from descriptive researches or even surveys. The source of information, method of collecting and analyzing data will aid the firm to achieve the overall benefit of improving the satisfaction of its customers, which will increase consumption and high returns.

Conclusion

The notable aspect concerning the project is its cost-effectiveness. It does not intend to consume a lot of time and resources. There is also an increased likelihood that it will address the issue that is being experienced by KFC. By addressing the matter, the firm will be at a point of embarking to its earlier performance where it has been gaining a lot of customer loyalty through increased levels of satisfaction. Therefore, the approval of this proposal will not only be beneficial at the individual level but also for the firm and its consumers.

References

Blair, J., Czaja, R., & Blair, E. (2013). Designing surveys: A guide to decisions and procedures. Los Angeles, Calf: SAGE Publ.

Jane Dixon. (2002). The changing chicken: chooks, cooks, and culinary culture. Sydney: UNSW Press.

Stern, B., Maclaran, P., Tadajewski, M., &Saren, M. (2009). The SAGE Handbook of Marketing Theory. London: SAGE Publications, Limited.