Individual report

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BusinessPlanTemplateNov-2020.docx

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Business Plan

Insert your logo (if applicable)

Insert name

Insert business name

Insert DD/MM/YY

Contents:

1. Your business and objectives

2. Your target customers

3. Your market and competition

4. Your marketing and sales plans

5. Your operational plans

6. Financial Planning

1. Your business and objectives

Briefly describe your business, outlining the different product(s) and/or service(s) you offer:

Objectives:

Short term (current year):

Medium term (next 1 – 2 years):

Long term (3 years and beyond):

2. Your target customers

Demographic details:

Delete any answers not applicable to you and provide some description as relevant.

Age:

Gender:

Income:

Types:

Target regions:

· 0 - 5 yrs

· 6 - 12yrs

· 13 - 17yrs

· 18 - 30yrs

· 31 - 50yrs

· 51yrs +

· All ages

· Males

· Females

· All genders

· £0 - £25,000

· £26,000 - £99,000

· £100,000 +

· Individuals

· Businesses

· Families

· Other

· Local?

· County?

· National?

· International?

How many potential customers do you estimate are in your target regions for financial year?

Briefly describe your target customers and any other distinguishing features, expanding on any of the areas you have already highlighted above:

What customer need or problem does your product(s) and/or service(s) address?

Explain your approach to pricing your product(s) and/or service(s):

3. Your market and competition

What research have you conducted to understand your market, including your industry, regions, customers, competitors?

Delete any answers not applicable to you and provide some description as relevant.

· Surveys & questionnaires

· Focus groups

· Interviews

· Desk or online research

· Market testing

· Trade fairs or exhibitions

· Met with suppliers

· Personal experience

· Social media research

· Mystery shopping competitors

· Family and friends

· Other

Competitor 1:

Name, location, website:

Average prices:

Strengths:

Weaknesses:

Competitor 2:

Name, location, website:

Average prices:

Strengths:

Weaknesses:

Your business:

What sets your business apart from your competitors?

Your strengths:

Your weaknesses:

Current or future opportunities:

Current or future threats:

4. Your sales and marketing plans

How do you or will you promote your business? Delete any answers not applicable to you and provide some description as relevant.

· Website (information only)

· Website (for e-commerce)

· Advertising (online)

· Advertising (print, radio, TV)

· Search engine marketing

· Social media

· Retail outlets

· Telesales

· Referrals

· Leaflets

· Events and exhibitions

· PR

· Other

Pick three of your key promotional activities and describe how they currently (or will in the future) help you meet your business objectives:

5. Your operational plans

Please provide details of two key relationships that are or will be important to running your business: Detail as relevant in the boxes provided below.

Relationship 1:

Organisation:

Relationship status:

Delete any answers not applicable to you.

Service provided:

Key terms of the relationship:

Relationship 2:

Organisation:

Relationship status:

Delete any answers not applicable to you.

Service provided:

Key terms of the relationship:

Other operational considerations:

Staffing

A. How many staff do you need in the first 12-months?

Full time:

Part time:

Describe the key responsibilities and skills you anticipate giving to staff:

Where will your business operate from? Delete any answers not applicable to you and provide some description as relevant.

· Home business

· Office

· Retail unit

· Manufacturing unit

· Mobile business (vehicle)

· Work-hub

· Other

What laws or regulations have you considered for your business and/or industry?

6. Financial Planning

Please provide details of your proposed budget for the next 12 months