I need a assignment done for week 9 assignment 3 for my New Business Venture and Entrepreneurship

BusinessPlanTemplateIntrapreneur.docx

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BUSINESS PLAN: NAME OF COMPANY Page 1 of 4

BUSINESS PLAN

COMPANY NAME

SUBSIDIARY / NEW CONCEPT NAME

CITY, STATE

Prepared by:

DATE

I. Executive Summary

· Write an Overview of up to one page, presenting the key points of the overall Business Plan. Address all sections of the plan in Summary fashion. This should include something from every section.

* Note: Although the Executive Summary is the first section in your business plan, it is the last section you will write. This works best because the Executive Summary provides an overview of your entire Business plan.

II. Company Description

Briefly describe your company, including the subsidiary or new initiative you plan to present for that company:

· Provide a brief overview of the parent company.

· Describe your new Initiative or Subsidiary for the existing company, including an identifier (or name) for your idea and where it fits into the company structure.

· Provide an Organizational Chart that shows the positions that will need to be filled. Use the Organizational Chart Template in your Assignment 1 Resources.

· What is the mission for your new initiative? How does the new initiative/subsidiary align with the existing company?

III. New Product or Service Description

Describe your New Product or Service idea, by answering the prompts below:

· What is new and unique about your product or service?

· What customer needs or desires does it satisfy?

· What is the value proposition – i.e., why would someone buy your product or service? Include key resources and key activities

IV. SWOT Analysis

Explain the Strengths, Weaknesses, Opportunities, and Threats that affect your Business Plan, by answering the prompts below:

· Why is this the right time to implement this new business or venture?

· What is distinctive, disruptive, and/or innovative about your product or service?

· Include a SWOT Analysis. Use either the SWOT Template or the SWOT Worksheet provided in your Assignment 1 Resources.

V. New Concept Launch Strategy

· What are the key objectives in this intrapreneurial proposal?

· What strategies would be used to meet those objectives?

· In what time frame would these objectives be met?

VI. Impact on the Business Model

· Does the new product or service line fit within the current company’s mission, vision, and values? If not, does the mission, vision, or values need changing?

· How complementary is the new product or service line to the existing products or services of your company? What does the new line add that will benefit existing customers? How could it attract the interest of potential new customers?

· What licensing or regulations will you need to be aware of to operate your new product or service line?

VII. Revenue Streams

Represents the cash a company generates from each Customer Segment (costs must be subtracted from revenues to create earnings).

· For what value are our customers really willing to pay?

· For what do they currently pay?

· How are they currently paying?

· How would they prefer to pay?

· How much does each Revenue Stream contribute to overall revenues?

VIII. Financial Structure and Costs

· Summary Income Statement: create a profit and loss statement summary by year and project the profit and loss data out three years. Use one of the pro-forma spreadsheets in your Assignment 2 Resources.

· Provide a narrative describing the numbers in the Summary Income Statement and explain why the numbers are valid.

· Assuming the new product or service line is launched as part of the existing organization, can it be funded with existing capital? If not, what are the proposed source(s) of funding?

· If the decision was to create a new subsidiary (or joint venture), will funding come from the existing organization (or, if a joint venture, from existing organizations)? If not, what are the proposed sources of funding?

IX. Growth Strategy

· Describe your strategic position in the market and what differentiates the products or services you plan to sell.

· How you will develop a loyal customer base for the products or services you sell?

· How fast will you grow? Where and how do you believe you can expand your business?

X. Management Team and Key Roles

· Provide a list of the key management roles that will need to be filled.

· For each key role, specify what the requirements for the roles include.

XI. Marketing Plan

· Provide a detailed marketing plan. Be sure to include both Promotions Strategy and Marketing Strategy.

· In your plan, show how you will incorporate “The Four Ps of Marketing.” For information on this concept, refer to The Four Ps of Marketing document in your Assignment 3 Resources.

XII. References

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