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Assignment 4: Business Plan

After reviewing “Business Plan for Startups” and “Sample Business Plan”, complete sections III & IV using this submission form. Please incorporate all prompt questions. Addressing all required information, your response should be at least 1 page double spaced per section. We are focusing on sections III and IV from the Business Plan for Startups document. Refer to the grading rubric at the bottom of this document.

III. General Company Description

-What business will you be in? What will you do?

-Mission Statement: Many companies have a brief mission statement, usually in 30 words or fewer, explaining their reason for being and their guiding principles. You have already worked on this in Mission/Philosophy assignment. If you want to use it, this is a good place to put it in the plan, followed by:

-Company Goals and Objectives: Goals are destinations—where you want your business to be. Objectives are progress markers along the way to goal achievement. For example, a goal might be to have a healthy, successful company that is a leader in customer service and that has a loyal customer following. Objectives might be annual sales targets and some specific measures of customer satisfaction.

-Business Philosophy: What is important to you in business?

-To whom will you market your products? (State it briefly here—you will do a more thorough explanation in the Marketing Plan section).

-Describe your industry.  Is it a growth industry? What changes do you foresee in the industry, short-term and long-term? How will your company be poised to take advantage of them? Describe your most important company strengths and core competencies. What factors will make the company succeed? What do you think your major competitive strengths will be? What background experience, skills, and strengths do you personally bring to this new venture?

-The legal form of ownership: Sole proprietor, Partnership, Corporation, Limited liability corporation (LLC)?  Why have you selected this form?

Write your response here (double space min. one page): Address all 7 prompts.

IV. Products and Services

-Describe in depth your products or services (technical specifications, drawings, photos, sales brochures, and other bulky items belong in Appendices).

-What factors will give you competitive advantages or disadvantages? Examples include a level of quality or unique or proprietary features.

-What are the pricing, fee, or leasing structures of your products or services?

Write your response here (double space, min, one page): Address all three prompts.

Assignment

4

:

Business

Plan

After reviewing

Business Plan for Startups

and

Sample Business Plan

,

complete sections III & IV using

this submission form. P

lease

incorporate all prompt questions.

Addressing all

required information, your

response should be at least

1 page double spaced

per section. We

are focusing on sections III and IV

from the

Business Plan for Startups

document

.

Refer to the grading rubric at the bottom of this

document.

III. General Company

Description

-

What business will you be in?

What will you do

?

-

Mission Statement: Many companies have a brief mission statement, usually in 30 words or fewer,

explaining their reason for being and their guiding principles.

You have already worked on this i

n

Mission/Philosophy assignment. If you want to use it,

this is a good place to put it in the plan, followed

by:

-

Company Goals and Objectives: Goals are destinations

where you want your business to be.

Objectives are progress markers along the way to goa

l achievement. For example, a goal might be to

have a healthy, successful company that is a leader in customer service and that has a loyal customer

following. Objectives might be annual sales targets and some specific measures of customer satisfaction.

-

Business Philosophy: What is important to you in business?

-

To whom will you market your products? (State it briefly here

you will do a more thorough

explanation in the Marketing Plan section).

-

Describe your industry.

Is it a growth industry? What

changes do you foresee in the industry, short

-

term and long

-

term? How will your company be poised to take advantage of them? Describe your most

important company strengths and core competencies. What factors will make the company succeed?

What do you think

your major competitive strengths will be? What background experience, skills, and

strengths do you personally bring to this new venture?

-

The l

egal form of ownership: Sole proprietor, Partnership, Corporation, Limited liability corporation

(LLC)?

Why ha

ve you selected this form?

Write your response here

(double space min. one page)

:

Addr

ess all

7

prompts.

Assignment 4: Business Plan

After reviewing “Business Plan for Startups” and “Sample Business Plan”, complete sections III & IV using

this submission form. Please incorporate all prompt questions. Addressing all required information, your

response should be at least 1 page double spaced per section. We are focusing on sections III and IV

from the Business Plan for Startups document. Refer to the grading rubric at the bottom of this

document.

III. General Company Description

-What business will you be in? What will you do?

-Mission Statement: Many companies have a brief mission statement, usually in 30 words or fewer,

explaining their reason for being and their guiding principles. You have already worked on this in

Mission/Philosophy assignment. If you want to use it, this is a good place to put it in the plan, followed

by:

-Company Goals and Objectives: Goals are destinations—where you want your business to be.

Objectives are progress markers along the way to goal achievement. For example, a goal might be to

have a healthy, successful company that is a leader in customer service and that has a loyal customer

following. Objectives might be annual sales targets and some specific measures of customer satisfaction.

-Business Philosophy: What is important to you in business?

-To whom will you market your products? (State it briefly here—you will do a more thorough

explanation in the Marketing Plan section).

-Describe your industry. Is it a growth industry? What changes do you foresee in the industry, short-

term and long-term? How will your company be poised to take advantage of them? Describe your most

important company strengths and core competencies. What factors will make the company succeed?

What do you think your major competitive strengths will be? What background experience, skills, and

strengths do you personally bring to this new venture?

-The legal form of ownership: Sole proprietor, Partnership, Corporation, Limited liability corporation

(LLC)? Why have you selected this form?

Write your response here (double space min. one page): Address all 7 prompts.