business plan

Total Marks 5 Overall presentation

Bound, spelling, layout & presentation, complete appearance

3 Cover Name & Contact details, disclaimer, visual display eye catching & relevant, tagline

10 Executive Summary

1 Table of Contents Visually easy to follow sections, correct

7 Team Who is (are) the entrepreneurial team, background and personality Compensation and ownership, external advisors

10 Industry, Customer and Competitor Analysis Summary of industry, Market Demand growing > 20% is attractive, Market in revenue terms?

-Market Size (and structure) Margins in the market

PTA's, STA's. Customer identified and defined? Segmentation clear Awareness of competitor's strengths and weaknesses, CPM relevant and explained? Critical Success factors

7 Company and Product Description

10 Marketing Plan

5 Operations Plan

5 Development Plan Past, present, future. Road path evident, KPI's, Key milestones. Development Timeline visual

8 Critical Risks

Awareness of externals, SWOT/Pestle analysis. Interpretation of analysis

4 Offering

25 Financial Plan Explanation of financials, Cover 2 years minimum, Cash Flow Statement, Income Statement, Balance Sheet, Overall solid understanding of financial planning

100

Op Strategy, Scope of operations, on going operations. Is there a clear plan for how the company will work on day to day. Suppliers/vendors

1st sentence, good reflection of overall BP, clear narrative, Description of the opportunity, business concept, industry overview, target market, competitive advantage, business model and economics, team and offering,

financial snapshot.

Background of what and who the company is. Clear summary of the product service and how it distinguishes itself in the marketplace. Graphic/visual representation. Market penetration. Entrep growth

vision. Customer Value Proposition

Guerrilla Marketing example. Target Market Strategy, Product/Service Strategy, Pricing Strategy, Distribution Strategy, Advertising and Promotion, Sales Strategy, Sales and Marketing Forecasts

Clear summary of how much finance needed, and expenditure, pitch for investment? Show reasonable return on investment. Exit strategy