Business plan presentation
Rain Ashbell
businessplanpresentation.pptxMarketing strategy
Introduction ： One of the essential aspects of a business plan especially for the Tower Supply Co. LLC is coming up with an effective marketing strategy for its products and services.
Importance： The reason is that the marketing strategy will allow the company to reach as much consumers as it might be possible and also allow the products and services of this company to be marketed to a great extent.
Developing the marketing strategy： Tower Supply Co. LLC developed its sales and marketing strategy through analyzing its internal strengths and the prevailing market situations.
One of the essential aspects of a business plan especially for the Tower Supply Co. LLC is coming up with an effective marketing strategy for its products and services.
Importance. The reason is that the marketing strategy will allow the company to reach as much consumers as it might be possible and also allow the products and services of this company to be marketed to a great extent. Tower Supply Co. LLC developed its sales and marketing strategy through analyzing its internal strengths and the prevailing market situations. The following presentation examines the marketing strategy and other aspects associated with it as essential instance of the business plan for the Tower Supply Co. LLC.
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The red sea strategy
Red sea strategy：It is an important aspect that will be considered by this company whenever designing its overall market strategy.
Implication：The above strategy entails or involves competing with the other organizations in the industry that are currently existing in the industry.
Goals：In this strategy, the two key goals that this company will be aiming to achieve include beating the rigorous competition and also exploit the prevailing demand.
Red sea strategy is an important aspect that will be considered by this company whenever designing its overall market strategy. The above strategy entails or involves competing with the other organizations in the industry that are currently existing in the industry. In this strategy, the two key goals that this company will be aiming to achieve include beating the rigorous competition and also exploit the prevailing demand. The company will have to look at what the other companies in the same industry are doing and then trying to act in a way that will ensure that it gains a competitive advantage ahead of the other organizations and also beat the rigorous competition in the business world. The other important aspect that the Tower Supply Co. will have to consider is the aspect of the Red sea strategy as its other important part in marketing its commodities. The above strategy entails or involves competing with the other organizations in the industry that are currently existing in the industry. In this strategy, the two key goals that this company will be aiming to achieve include beating the rigorous competition and also exploit the prevailing demand. In this case, the company will have to look at what the other companies in the same industry are doing and then trying to act in a way that will ensure that it gains a competitive advantage ahead of the other organizations and this will be the important ways that this corporation will beat the rigorous competition in the market. The firm will also have to consider the prevailing demand especially where it is high and supply as much goods and services as it might be so that the demand might be met.
The important examples that Tower Supply Co. might employ include making value-cost-based trade-off. For instance, the organization will be involved in providing goods and services that are of great value so that they will be highly demanded by the consumers who will tend to consume more and this is an important way of beating the competition and making sure that the demand has been met. The other important way of engaging in this strategy would entail aligning all the systems of the activities that the company will engage in with the strategic choices of differentiation or even engaging in low-cost production. The above activities are important in the sense that production cost will be low and this will be important in ensuring generation of large revenues that would be invested back to enhance more and quality production and this becomes a competitive strategy.
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The blue sea strategy
Importance： The blue sea strategy is the other aspect that the company will have to consider when designing the overall marketing strategy.
What it entails： The strategy will entail simultaneous pursuing of differentiation and also low-cost operations as essential ways of opening up new market spaces and also creating new and increased demands.
Differentiation：It is an important way of getting new consumers and opening up new markets and this is a strategy that this company can engage in.
It is also an important strategy that Tower Supply Co. would like to consider and it is worth considering it. The strategy will entail simultaneous pursuing of differentiation and also low-cost operations as essential ways of opening up new market spaces and also creating new and increased demands. The essential activities that the company will be striving to meet include opening new market spaces and by doing so, competition will not be relevant in that the company has newly opened market spaces where it can supply its goods and services. Differentiation is an important way of getting new consumers and opening up new markets and this is a strategy that this company can engage in.
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Example to illustrate the blue sea strategy
Looking at what other firms are doing：the firm will look at the products and services that are being offered by its competitors and will try as much as possible to offer well-developed and differentiated commodities that will be highly-consumed by the consumers.
Attracting new markets：The practice can also attract new markets where the company might expand to and minimize the level of competition that might have been concentrated in a given area.
Other activities：Alignment of the activities is also important as an essential way of making sure that they are all aimed at achieving the intended goals of the company. Therefore, the two marketing strategies are essential to be considered by Tower Supply Co. since they have a significant impact and benefit when it comes to enabling the firm meet its anticipations.
As an example, the firm will look at the products and services that are being offered by its competitors and will try as much as possible to offer well-developed and differentiated commodities that will be highly-consumed by the consumers and this can also attract new markets where the company might expand to and minimize the level of competition that might have been concentrated in a given area. Alignment of the activities is also important as an essential way of making sure that they are all aimed at achieving the intended goals of the company. Therefore, the two marketing strategies are essential to be considered by Tower Supply Co. since they have a significant impact and benefit when it comes to enable the firm meet its anticipations.
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Marketing programs
Advertising programs：They are also important marketing strategy and they include advertising programs that entail direct response advertising, relationship building and direct sales efforts.
Applying technology：Tower Supply Company will continually inform businesses and consumers through digital collateral marketing and social media about products and new services.
Sales forecasts：It is also an essential marketing strategy and Tower Supply Co. LLC will be involved in forecasting the different sales that will be made in a given market segment and then providing more commodities to that segment.
Implication：The situation implies that the company will be at a point of knowing to take in a given market segment and whether to increase that volume or to reduce.
Advertising programs are also important marketing strategy and they include advertising programs that entail direct response advertising, relationship building and direct sales efforts. Tower Supply Company will continually inform businesses and consumers through digital collateral marketing and social media about products and new services. It is also an essential marketing strategy and Tower Supply Co. LLC will be involved in forecasting the different sales that will be made in a given market segment and then providing more commodities to that segment. The situation implies that the company will be at a point of knowing to take in a given market segment and whether to increase that volume or to reduce.
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A questionnaire survey
What it entails：It is an important tool that will allow this company to acquire essential information about its consumers and the market where it might intend to venture.
Essential questions：Among the important questions that this questionnaire will involve include the general feeling of the consumers about its products and services, how best the consumers have been served and whether they might intend to continue using the products and services of this company.
Other considerations：The other consideration will entail examining the level of satisfaction of the consumers and the general information regarding the market where the business will be intending to sell.
Significance：The questionnaire survey will be highly significant for the firm especially when it comes to the provision of important information that the firm will have to consider before venturing in a given market.
It is an important tool that will allow this company to acquire essential information about its consumers and the market where it might intend to venture. Among the important questions that this questionnaire will involve include the general feeling of the consumers about its products and services, how best the consumers have been served and whether they might intend to continue using the products and services of this company. Other considerations. The other consideration will entail examining the level of satisfaction of the consumers and the general information regarding the market where the business will be intending to sell. The questionnaire survey will be highly significant for the firm especially when it comes to the provision of important information that the firm will have to consider before venturing in a given market.
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Benefits of the questionnaire survey
The above questionnaire will aid in acquiring information from the consumers regarding the marketing strategy that the business will embrace especially the red and blue sea strategy. Specifically, it will consider the price of the commodities and the products themselves as well as the consumer satisfaction as all of these are essential considerations when choosing a given marketing strategy.
The questionnaire will have essential benefits as mentioned below.
It will aid in making informed and up to date decisions since by acquiring information from the consumers, the firm will make essential decisions such as adjusting its prices and commodities.
Other important marketing strategies
Competitive edge：It is the other important marketing strategy where the company will look at activities that will contribute to its success by identifying emerging trends and integrate them into Tower Supply Company operations, respond quickly to technology changes/be there early, provide high-quality materials, continue to invest time and money in marketing and advertising, continue to expand into new markets, and stay ahead of the "wave."
Measuring resources：It is also the other important aspect that will be considered under the competitive edge and in this case, the firm will be dependent upon measuring resources we need in order to execute our plans and be competitive. Our method to be successful is estimating our own company growth, sales, and cash flows. Our resources are also measured in terms of people, equipment and financials.
Activities contributing to company success include identifying emerging trends and integrate them into Tower Supply Company operations, respond quickly to technology changes/be there early, provide high-quality materials, continue to invest time and money in marketing and advertising, continue to expand into new markets, and stay ahead of the "wave."
Our future is highly dependent upon measuring resources we need in order to execute our plans and be competitive. Our method to be successful is estimating our own company growth, sales, and cash flows. Our resources are also measured in terms of people, equipment and financials. Resources are available as needed to meet the industry demand. In general, our strengths include business management, knowledge of the telecommunications industry and hands on experience in the industry.
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Cont.
Pricing strategy：It is also the other important marketing strategy embraced by this company and Tower Supply Company prices are competitive and affordable for businesses.
Tier-price for consumers：The company has also established tier pricing for customers, Bulk purchasing discounts and price matching.
Cost-up pricing：It is also an important pricing strategy where the firm will calculate the costs of production and then adding a mark-up on top of the costs.
Competitive pricing：The firm will look at what the competitors are offering and then setting a price.
Value-based pricing：It is another pricing strategy where the company sets its price based on the value that consumers feel the commodity should cost.
Pricing strategy is also the other important marketing strategy embraced by this company and Tower Supply Company prices are competitive and affordable for businesses.
Tier-price for consumers. The company has also established tier pricing for customers, Bulk purchasing discounts and price matching. The other pricing strategies will include;
Cost-up pricing. It is also an important pricing strategy where the firm will calculate the costs of production and then adding a mark-up on top of the costs.
Competitive pricing . The firm will look at what the competitors are offering and then setting a price.
Value-based pricing. It is another pricing strategy where the company sets its price based on the value that consumers feel the commodity should cost.
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