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Running Head: BUSINESS PLAN 1

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BUSINESS PLAN

Business Plan Part 1

CJ’s Restaurant

2. Mission Statement

CJ’s mission is to give the customers the best customer experience through quality food and exceptional customer service. The company will exist to serve the customers with delicious and quality food every day.

CJ’s has the following values:

1. Customer experience and satisfaction are at the core of the business. All the business operations are geared towards giving the customers an exceptional product or service they will not find in any other company.

2. Ethics- The business is committed to respecting individuals, honesty, integrity, and ensuring that the organization's operations focus on the impact on other people and businesses.

3. Communities- The business will participate in the community development projects such as helping the needy and infrastructure development.

4. Continuity- The business intends to improve its products and services continually.

4. Industry Profile and Overview

The restaurant industry is highly competitive, and it is hard for a new business to get into the industry due to various entry barriers. One of the barriers is strict health requirements, where a business will be put to an end if they do not meet the requirements during an inspection. Getting into the industry is hard for businesses with insufficient capital. The big restaurant enjoys economies of scale and buys materials at a lower price, and hence in a better place, top offer lower prices to consumers. The various trends in the industry include the fast-food trend where there are many restaurants of all sizes are starting up fast food joints where they sell fries, burgers, tacos, chicken, among other foods. This trend will enhance competition in the industry. The key to success in the industry is quality; if your food is quality, then customers will be willing to buy from you and vice versa. The packaging of the food provided will be biodegradable to ensure that they do not pollute the environment. Additionally, the business will ensure the waste of the company is filtered before disposal to avoid contaminating and polluting the environment. Environment laws are very important since if the business does not abide by the laws, there are legal consequences, including fees and termination of the business.

5. Competitor Analysis

The fast-food restaurants in the company are many in the industry, and this will be the source of competition for the business. The current competitors include McDonald’s, Burger King, Wendy’s Dunkin’, among others (Brody, 2017). The industry is growing, and new large-scale fast food restaurants may pose competition to the business. CJ's will offer affordable and high-quality products to differentiate the brand from the customers. Delivery will be available for the products at a lower cost and for free for customers near the restaurant.

6. Business Strategy

This company is a fast-food company owned by shareholders; the business is a separate legal entity from the shareholders. The business model for this company is a retail chain store where the company shall own a series of stores in the country. The business will have company-operated stores that will account for 70% of the revenue and licensed stores that will account for the 30% of the company revenue.

References

Brody, A. S. (2017). Supersizing Urban America: How Inner Cities Got Fast Food with

Government Help.