Create a business plan for your hypothetical arts-based venture

Business Plan Outline for Final Project

1. Cover page a. Name b. Contact Info

2. Table of Contents 3. Executive Summary (write this last) 4. Company Description

a. Mission b. Goals and objectives c. Form (ownership structure) d. Target audience e. Strengths f. [Potential weaknesses]

5. Products and Services a. Features b. Benefits (to the consumer) c. Pricing (of tickets, contracts, fees,

services provided) 6. Marketing Plan

a. Market research (why; the needs assessment)

b. Industry analysis i. Target audience ii. Specific competition

iii. Other environmental considerations (Political/social)

c. Marketing objectives i. Primary ii. Secondary

d. Strategy e. Distribution channels

7. Operational Plan a. Production b. Location

i. Maps c. Legal d. Liability/Insurance e. Organizational/Management plan

i. Organizational chart f. Inventory and storage plan

8. Financial a. Initial start-up expenses b. 3-year projection REVENUE and

expenses 9. Appendices

a. Resumes of key personnel