Business Plan

Business Plan Template

Company Name:

Owners:

Are you the owner or will you have partners?

Biography/Qualifications:

Share about yourself and why you are qualified to start this business (degrees, certifications, etc.)

Scope of Services:

List and share details about the services you would offer.

Background/Significance:

This section should be in paragraph/paper form. You will need to use references in this section

and utilize APA formatting for citing. Share the scope of the need that your business addresses,

any public policy that impacts the need, and why your business is needed and important. This is

where you justify opening your business. This section should be a large portion of your business

plan and create the foundation for how your business will be sustainable.

Target Audience and Scope of Target Audience:

Who will your business serve? What geographic areas will you serve? You will need to do

some research for this section as well to share statistics or numbers for your target audience. If

you can find statistics for your specific geographic area, that is best. That might not be possible

so you can share national or state statistics instead. This section will justify the need in your area

or the need for your target audience.

Stakeholders:

List and justify why these people are important to your business. You do not need to list specific

people but can list by category, such as Lawyer.

THE FAMILY FOUNDATION 2

Competitors and Edge:

You will need to know what competition or similar businesses are in your area and what makes

you different from them.

Sources of Revenue/Funding

How do you plan to be sustainable?

Start-Up Expenses

List what expenses you have as part of your start up. You do not need to list amounts for this

abbreviated plan but list what you need to consider to start your business. Also, where will this

money come from?

Marketing Strategies

List or paragraph form. Justify why that marketing strategy is appropriate for your business.

Short and Long-Term Goals and Timeline

List both short term (over the next year) and long term (5-10 year) goals and include a timeline

with the list.

*References should be cited in text and a reference page (APA formatting) should be included.