Business Plan

Business Plan Outline

Executive Summary – What are the fundamentals? Should be no more than 1 page Mission and goals Product Market and its potential Marketing Plan Management team Key elements for operation Finding requirements, profit and cash forecast Return to investor

Business Description – What do you plan to do? Why? Mission Statement and Goals w/assessment and timeline

Overview Products and Services Market Analysis – Who will be your customers? What do they want? Market Characteristics Target Customer Profile Competitor Assessment – Who will you compete with? What do they offer? Local Businesses Products and Services available Marketing Plan – How will you reach your customer? Products and Services Pricing Place (Distribution) Promotion Operating Plan – How will you implement your plan? Ownership and Management

Resources and Production Legal Issues

Financial Plan – How much will it cost? Where will you get the money? Forecasted Income (monthly) Forecasted Cash Flow (monthly) Forecasted Balance Sheet Breakeven Analysis This should be grammatically correct and aesthetically appealing. You should ensure that the entire plan would be suitable to give to a loan officer.