Continued work
2
Ashanti Hardy
Dr. James Reuther
Introduction to Entrepreneurship
February 1, 2023
The business plan best suited for my business is a lean plan. A lean plan is best suited because it will entail how to manage the strategy, tactics, dates, milestones, activities, and cash flows of the restaurant to be set out in this case. It will include deadlines and budgets as well as the essential elements. This will be a useful plan to gauge the manpower I need for the restaurant and the finances needed to start the business. Berry (n.d) argues that it allows for clarifications on the targeted market, what the business is offering, underlying business identity, and the business's long-term goals.
Executive Summary
· Overview of the restaurant business plan
· Market Opportunity
· Restaurant Management
· Projections for finances & Funding
Restaurant name
· The Restaurant Concept
· Technology to be employed
· Business Model
· Objectives
· Keys to Success
· Long Term Strategy
· Intellectual Property
· Sustainability
Sample Menu
· Menu Items
Restaurant Operations
· Customer Service
Operating Policies
· Strict Inventory Controls
· Purchasing Cost Controls
· Recipe a Portion Controls
· Menu Blending
· Sanitation of Food Handling
Operating Standards
· Management’s Role
· Software a Systems
· Money a Profit Management
Training and Hiring
· Hiring competent staff
· Training for skill improvement
· Retaining the best talent
Controlling Costs
· Food Costs
· Tools and Equipment Costs
· Staff Turnover / Training Costs
Location
· Operating Details
· Location strategic evaluation
Industry Analysis
· Industry Overview
· Restaurant Demographics
· Millennials
Competition
· Competition status and landscape
· Direct Competitors
· Analysis of Competitive Advantages
Marketing
· Target Market Overview
· Market Positioning & Brand
· Marketing Strategies
Company & Management
· Company
· Management Team
· Staffing Plan
· External Issues
Financial Plan
· Startup Expenditures
· Revenue Assumptions
· Cost of Goods Sold
· Operating Expense Assumptions
· Balance Sheet Assumptions
· Bank Loan Assumptions
· Balance Sheet Forecast – Years 1 to 5
· Income Statement Forecast Year 1 to 5
· Cash Flow Forecast – Year 1 to 5
References
Berry. T(n.d) The Different Types of Business Plans accessed from https://articles.bplans.com/the-different-types-of-business-plans/