Business plan
Table of Contents 1. Executive summary 2 2. Business Description 2 3. Products 3 4. Target Clients 3 5. Mission 3 6. Objectives 3 7. Marketing Strategy 3 8. Financial Plan 5
1. Executive summary
The business that I am starting is of significance to my customers, for nowadays it is all about fashion and looks. Chic Designs will be selling home decor, homemade crafts and jewelry. These products will help the customers; For instance, décor will style interior home finishing and interiors. Crafts can deliver meanings of places and clients' imaginations. With everything that is going on today, we want to bring beauty and style to our customers at a price they can afford in a way that fits their lifestyle and with styles that highlight the power and unique personality of everyone. We plan to build Chic Designs brand around hand-picked quality, exquisite comfort, and trend-setting styles that my customers will come to love and trust. Chic Design will be run by two employees.
The approach to promoting Chic Design will establish relations with main persons in the public and then over referral events where an important customer base is established. This trendy boutique will concentrate on emerging local and solid customer relations offering design and fashionable solutions built on the customer's use, taste, space, and budget goals.
2. Business Description
Chic Design will be an online-based business. It will have a range of jewelry offerings consisting of necklaces, bracelets, earrings and rings. We will similarly offer an exceptional mixture of premier community-based social and home health care services to the USA. Deliver high-quality sweatshirts. Sell candles that will fit in today's society. The trendy boutique will tirelessly work to improve its products and services for customer satisfaction.
3. Products
Our products are; home decor, crafts, and jewelry. All of these products will be available online.
4. Target Clients
· New homeowners –
· Country Club Women - They are married, have a combined income of greater than $80,000, own at least one home or condominium, and are socially active at and away from home and are club members. They range in age from 35 – 60. This group represents the largest collection of "Martha Stewart Wanna Be's," with their profile echoing readers of Martha Stewart Living magazine.
· Professional Youngsters - Couples between the ages of 25 and 35 establishing their first "adult" household. They both work, earn in excess of $50,000 annually, and now want to invest in their home.
· Home Builders - People in the building process, typically ranging in age from 35 to 60, are prime candidates for Interior Views.
· Boomers in Transition - This group, typically ranging in age from 50 to 65, is going through a positive and planned life transition. They are changing homes (either building or moving) or remodeling due to empty nest syndrome, retirement plans, general downsizing desires, or to just get closer to the golf course.
5. Mission
We will remain to entice and uphold clients. Once we obey this saying, the rest will be in place. Our services will surpass the outlooks of our clients.
6. Objectives
· Apprehend an average of $7,500 of sales each commercial month for the initial year, $12,500 for the following, and $20,000 for the third year.
· Make at least 40% of revenues from product sales against referring billing.
· To ensure a maximum 10% direct cost of total revenues.
· To depreciation assets at 12.5% per annum.
· Loan secured at an amortized interest rate of 12% per annum.
7. Marketing Strategy
· Investing in a website and an app
· Email marketing
· Social media Apps; Facebook and Instagram
· Trade shows and giveaways
7. Financial Plan
Projected Profit & Loss
202120222023
Revenue168,000$ 210,000$ 273,000$
Direct Costs16,800$ 21,000$ 27,300$
Gross Margin151,200$ 189,000$ 245,700$
Operating Expenses
Salaries & Wages30,200$ 40,700$ 52,000$
Employee Related Expenses7,200$ 12,000$ 16,000$
Sales and Marketing13,520$ 25,000$ 35,000$
Insurance2,800$ 6,500$ 12,000$
Rent12,600$ 18,000$ 26,000$
Interest Liability4,166$ 2,673$ 989$
Depreciation and Amortization1,125$ 984$ 3,361$
Startup Expenses15,000$
Total Operating Expenses86,611$ 105,857$ 145,350$
Net Profit64,589$ 83,143$ 100,350$
Projected Balance Sheet
202120222023
Cash38,500$ 65,800$ 85,000$
Accounts Receivable37,084$ 53,223$ 73,453$
Inventory32,505$ 62,432$ 98,081$
Total Current Assets108,089$ 181,455$ 256,534$
Long-Term Assets7,875$ 6,891$ 23,529$
Accumulated Depreciation1,125$ 2,109$ 5,471$
Total Long-Term Assets9,000$ 9,000$ 29,000$
Total Assets117,089$ 190,455$ 285,534$
Current Liabilities
Accounts Payable7,500$ 9,500$ 17,500$
Total Current Liabilities7,500$ 9,500$ 17,500$
Long-Term Liabilities
Long-Term Debt40,000$ 28,223$ 14,953$
Total Liabilities47,500$ 37,723$ 32,453$
Equity
Paid-In Capital5,000$ 5,000$ 5,000$
Retained Earnings64,589$ 147,732$ 248,081$
Total Owner’s Equity69,589$ 152,732$ 253,081$
Total Liabilities & Equity117,089$ 190,455$ 285,534$
202120222023
Net Cash Flow from Operations
Net Profit64,589$ 83,143$ 100,350$
Change in Accounts Receivable(37,084)$ (16,139)$ (20,230)$
Change in Inventory(32,505)$ (29,927)$ (35,650)$
Change in Accounts Payable7,500$ 2,000$ 8,000$
Net Cash Flow from Operations2,500$ 39,077$ 52,470$
Investing & Financing
Assets Purchased or Sold(9,000)$ -$ (20,000)$
Investing & Financing5,000$ -$ -$
Change in Long-Term Debt40,000$ (11,777)$ (13,270)$
Net Cash from Financing36,000$ (11,777)$ (33,270)$
Net Change in Cash38,500$ 27,300$ 19,200$
Cash at End of Period38,500$ 65,800$ 85,000$
Cash at Beginning of Period-$ 38,500$ 65,800$
Net Change in Cash38,500$ 27,300$ 19,200$
Projected Cash Flow Statement