Presentation due is in 2 hrs
MGT 489 Business Plan Elements
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Project Background |
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Business Type & Product/Service Offering |
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Company/Organization/Divisional Overview |
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Strategic Approach – Competitive Advantage |
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Mission + Vision |
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Customer Base / Target Market |
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Business Framework Model |
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Investor Request |
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Marketing Plan & Analysis |
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ANALYSIS |
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Industry Segment Statement |
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Description of Product/Service |
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Competitive Intelligence Analysis |
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SWOT Matrix Analysis |
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PLAN |
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Customer & Industry Demographic Sensitivity Analysis |
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Segmentation, Targeting and Positioning |
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Product Positioning Map |
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Advertising Plan |
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Social Media Plan |
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Sales & Growth Plan & Budget (Price Point) |
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Distribution Plan and Budget (Place) |
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Operations Plan |
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Strategic Components of the Business Model |
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Supply Chain Plan (Inbound, Process, Outbound AND Related Organizational Structure and Operations Framework) |
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Location & Scale of Operations |
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Required Quality Process |
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KEY Assets, Supplies, Equipment, Resources |
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Customer Care |
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Risk Mitigation (if applicable) |
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HR Plan |
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Leadership Team |
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Internal Organizational Operational Units/Relationships |
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External Organizational Partners/Alliances/Advisory Relationships |
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Financial Plan |
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Revenue + Expense (E) |
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Assumptions |
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Profit Margin |
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Cash Flow, Timeline, Milestones |
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Initial Investment Needed |
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Miscellaneous |
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Safety Protocols (if applicable) |
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Community Service |
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Natural Environment |
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References (if applicable) |
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