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BusinessPlanElement.docx

MGT 489 Business Plan Elements

Project Background

Business Type & Product/Service Offering

Company/Organization/Divisional Overview

Strategic Approach – Competitive Advantage

Mission + Vision

Customer Base / Target Market

Business Framework Model

Investor Request

Marketing Plan & Analysis

ANALYSIS

Industry Segment Statement

Description of Product/Service

Competitive Intelligence Analysis

SWOT Matrix Analysis

PLAN

Customer & Industry Demographic Sensitivity Analysis

Segmentation, Targeting and Positioning

Product Positioning Map

Advertising Plan

Social Media Plan

Sales & Growth Plan & Budget (Price Point)

Distribution Plan and Budget (Place)

Operations Plan

Strategic Components of the Business Model

Supply Chain Plan (Inbound, Process, Outbound AND Related Organizational Structure and Operations Framework)

Location & Scale of Operations

Required Quality Process

KEY Assets, Supplies, Equipment, Resources

Customer Care

Risk Mitigation (if applicable)

HR Plan

Leadership Team

Internal Organizational Operational Units/Relationships

External Organizational Partners/Alliances/Advisory Relationships

Financial Plan

Revenue + Expense (E)

Assumptions

Profit Margin

Cash Flow, Timeline, Milestones

Initial Investment Needed

Miscellaneous

Safety Protocols (if applicable)

Community Service

Natural Environment

References (if applicable)