Uptown Swirl Business Plan

This assignment consists of two sections: your final business plan and your business plan financials. Note: You must submit both sections as separate files for the completion of this assignment.

You have completed all the necessary sections of your business plan and will now create a final draft. Use any/all feedback you have received to polish your plan to the point that you could confidently show it to investors and potential partners or customers.

Refer to the outline of a business plan beginning on page 399 of the course text (listed below in red). Not all businesses will include all these components in this order, but use the outline as a guide. Specifically, your plan will not require the development, milestones, and exit plan sections of the business plan.

.      Company Description

A. Company Name

B. Mission Statement/Objectives

C. Form of Business

D. Trademarks, Copyrights, and Other Legal Issues

E. Products or Services

F. Management/Leadership

G. Location and Geographical Information

H. Development Stage

I. Milestones Achieved to Date

J. Specialty Business Information

K. Financial Status

III.    Industry Analysis & Trends

A. Size and Growth Rate of Industry

B. Industry Maturity

C. Sensitivity to Economic Cycles

D. Seasonal Factors

E. Technological Factors

F. Regulation/Certification

G. Supply and Distribution

H. Financial Characteristics

I. Anticipated Changes and Trends in Industry

J. Global Industry Concerns

IV.     The Target Market

A. Demographics/Geographics

B. Lifestyle and Psychographics

C. Purchasing Patterns

D. Buying Sensitivities

E. Market Size and Trends

V.      The Competition

A. Competitive Position

B. Market Share Distribution

C. Global Competition

D. Future Competition

E. Barriers to Entry

VI.     Strategic Position & Risk Assessment

A. Industry Trends

B. Target Market

C. Competitive Environment

D. Company Strengths

E. Risks Assessment

F. Definition of Strategic Position

VII.   Marketing Plan & Sales Strategy

A. Company’s Message

B. Marketing Strategy

C. Marketing Tactics

D. Strategic Partnerships

E. Online Marketing Tactics

F. Sales Force and Structure

VIII.  Operations

A. Plant and Facilities

B. Manufacturing/Production Plan

C. Labor Requirements

D. Capacity Utilization

E. Quality Control

F. Equipment and Furniture

G. Inventory Management

H. Supply and Distribution

I. Order Fulfillment and Customer Service

J. Research and Development

K. Financial Control

L. Contingency Planning

M. Other Operational Concerns

IX.    Technology Plan

A. Technology Goals and Position

B. Internet Goals and Plan

C. Software Needs

D. Hardware Needs

E. Telecommunications Needs

F. Technology Personnel Needs

X.     Management & Organization

A. Key Employees/Principals

B. Compensation and Incentives

C. Board of Directors/Advisory Committee

D. Consultants/Specialists

E. Management to Be Added

F. Organizational Chart

G. Management Style/Corporate Culture

XI.    Social Responsibility & Sustainability

A. Social Responsibility Goals

B. Company Policy

C. Social Responsibility Certifications

D. Community Involvment

E. Sustainability

XII.   Development, Milestones & Exit Plan

A. Long-Term Company Goals

B. Growth Strategy

C. Milestones

D. Risk Evaluation

E. Exit Plan

XIII. The Financials

A. Income Statements

B. Cash Flow Projections

C. Balance Sheet

D. Sources and Use of Funds

E. Plan Assumptions

F. Break-Even Analysis

XIV.  Appendix

Section 1: Business Plan--Final (MS Word or equivalent)

Construct a 10–30-page business plan. Note: Twenty pages are sufficient for most businesses.

· Write a 1 to 3-page executive summary for your business plan, in which you justify the following:

a. A clear and concise business concept

b. A thoroughly planned business concept

c. A capable management structure

d. A clear-cut market need

e. Significant competitive advantages for your business

f. Realistic financial projections

g. That investors have an excellent chance to make money

h. A realistic and developed exit plan

Note: Use the plan preparation worksheets on pages 58-61 and the sample executive summaries on pages 62-66 to help guide you; choose to write either a synopsis summary or a narrative summary and include highlights from each section of your business plan. (listed below)

· Combine all the sections stated below and revise your initial business plan draft, which you submitted in Week 8, based on feedback you have received.

· Executive summary

· Company description (Assignment 1)

· Industry analysis and trends (Assignment 1)

· Target market (Assignment 2)

· Competition (Assignment 2)

· Strategic position and risk assessment (Assignment 1)

· Marketing plan and sales strategy (Assignment 2)

· Operations plan (Assignment 3)

· Technology plan (Assignment 3)

· Management and organization plan (Assignment 3)

· Ethics and social Responsibility plan (Assignment 3)

· The Financials (Week 7 Discussion)

. Hint:

1. The financial section of your business plan will be derived from the previously completed financial worksheets.

. Note:

2. The financials and the management description must spark enough interest to convince a reader to continue. Enhance the two mentioned sections to engage the reader.

Format your assignment according to these formatting requirements:

· Cite the resources you have used to complete the exercise. Note: There is no minimum requirement for the number of resources used in the exercise.

· The paper must be typed, double-spaced, using Times New Roman font (size 12), with 1-inch margins on all sides; references must follow APA or school-specific format. Check with your professor for any additional instructions.

· Include a cover page containing the title of the assignment, the student's name, the professor's name, the course title, and the date. The cover page and the reference page are not included in the required page length.

·

Section 2: Business Plan Financials (MS Excel worksheets bundled with course textbook)

For year one, submit a revised income statement, cash flow projection, and balance sheet from the "Business Plan Financials" Excel template based on your feedback from Assignment 3: Operations. Technology, and Management Plan with Financials. You will submit the entire completed and revised Excel worksheet.

The specific course learning outcome associated with this assignment is:

· Construct a business plan with an executive summary that justifies a clear concept, a management structure, a market need, competitive advantages, and financial projections.