Operation Plan for a store

However, what differentiate us from them is that Elite also offer high-quality apparel for these type of training sessions, and that our training program provides toning, weight-loss, and also to maintain an effective lifestyle.

Target Market

PART II

Competitive Analysis

Competition in the athletic attire industry is primarily based on brand picture and acknowledgment just as item quality, development, style, circulation, and cost. We accept that we effectively contend based on our superior image picture, our attention on ladies and our specialized item advancement. What's more, we accept our vertical retail circulation methodology separates us from our rivals and enables us to all the more viably control our image picture.

The market for athletic apparel is highly competitive. It includes increasing competition from established companies that are expanding their production and marketing of performance products, as well as from frequent new entrants to the market. We are in direct competition with wholesalers and direct sellers of athletic apparel.

Product and Service

The company’s offerings include articles of clothing such as pants, tops, shorts, and jackets that people can wear as they engage in fitness activities such as running, functional training, and yoga. The company’s products are mostly targeted at women who aim for a healthy lifestyle while balancing a busy life.

Pricing

Elite has a profit-oriented pricing objective which indicates that the main objective of the company is to maximize profit, satisfactory profits and target return on investment. This pricing strategy allows the company to have high introductory prices because its product has unique advantages compared to its competitors. When we compare market share, Nike is the main competitor to Elite. Both Nike and Elite have created the branding of their products which allows them to be in charge of their pricing even if it carries an above average price.

USP

Strong sense of entrepreneurship is what has driven the company to be always in the search of new creative ways of expressing the essence to women around the world.

Advertising and Promotional Plan

For Elite’s advertising campaign it will include our website which is very detailed; also local social media influencers will advertise and show the products along with promotional services so customers can try out the studio classes. Not to mention that, coupons will also be available for out customized clothing, and if they spend more than $150 they get a free class.

PART III

The Operations Plan

Stage of Development

· Production Workflow: what our brand carries is the custom design and patterns of active wear, what we do is offer quality products that will be unique to the customer. Risks: our manufacturer is from the UK, and the risk we can face is the time products will arrive.

· Industry Association Memberships: we are a member of IHRSA (International Health, Racquet & Sports Club Association) which its mission is to grow, protect, and promote the health of fitness industry, and to provide its members with the benefits that will help them be more successful.

· Supply Chains: our supplier for the active wear is “Gym Clothes,” which is located in Russia. The price of the leggings has a flat price of $7; if its customized $10. The arrangement that we have is that any mistake made on the product will be returned without any cost.

· Quality Control: we will use the ISO 9000, to bring the best quality material to our customers. We will accomplish this by having senior management commitment, a quality policy manual for the company, and the most important thing is maintaining the excellence of our product to please consumers.

Production Process:

· General: Elite is opened from Monday through Saturday from 7:00 a.m. to 8:00 p.m. Opening early because of the classes we offer in the studio.

The physical plant:

· Equipment: medicine balls ($15), weights ($5), bands ($10), mats ($7), treadmills ($800), and bikes ($250).

· Assets:

WORKS CITED