business plan

Business Plan Project

You will need to use your assigned product or service and make a business out of it. Below you will find the information I am requesting from you.

Assigned Business: Bar/ Liquor Store (after market research determine the best choice for the assigned demographic area)

Location: Prince Georges County Maryland

· What are the required licenses/ permits needed to open your business? ( keep in mind the location)

· Cost/ fees associated and process for obtaining licensing.

1. Business Description

A. Mission Statement

1. Type of Business

2. Name

3. Location

4. Product Description

5. Position

6. Pricing Strategy

2. Market and Industry Analysis

A. Customer Profile

B. Market Segment

1. Target Market and Demographics

2. Competition

3. Sales and Marketing

A. Method of sales

B. Advertising and Promotion

C. Slogan

D. Character/Spokesman

4. Management

A. Ownership