ANNOTATED

Business Model Summary

Ashley Heuer

Grand Canyon University

ENT-436

Steven Maranville

Running head: ASSIGNMENT TITLE HERE

1

October 3, 2021

Our business model explores the way we will implement Artificial Intelligence in call centers. Our key partnerships include owners of call centers who are looking to fix their times and customer satisfaction levels when it comes to people using their call centers. AI, unfortunately, is really expensive at this time. Prototypes can be around $2,000, and full AI systems can be $20,000 to $1,000,000 (Sanyal, 2021). While AI is expensive right now, it is the future. There will eventually be very few places that do not use AI in some sort of way. Implementing AI now can help people adapt for when AI will be more prominent in the future. Key activities we are looking forward to are the initial selling of our product and making deals for our customers to buy and enjoy our product. These activities are important because our buyer is the most important part of our business model. Without them we would not sell any of our product, and our business would inevitably fail. Using AI in call centers can help customers save a lot of time. They would also be available 24 hours a day, and they can use so many different languages (CSA, 2021). So, this product would be beneficial for so many people, and it would help call centers help more people more quickly. AI would also be way more efficient than a person in a call center. These AI can find the solutions to callers’ problems a lot faster, and they can get the caller back to their day faster. When it comes to customer relationships AI can be used to take notes and capture data from calls with customers (Yin, 2021). This means that people calling these call centers will have personalized AI after a few calls because these AI will ‘get to know them’ in a sense. Customers will value this because sometimes they will not even notice they are talking with an AI. The AI will feel so much like a person that the caller will appreciate that the solution is faster, and that it still feels the same. Our target customers will be reached through the call centers, because while we are selling to owners of call centers, our real target is the people calling these call centers. The groups we want to help the most are people who have a lot to do in their day. We also want to help people who do not have an internet connection to pay bills online. Putting AI in call centers can help these people because it gets people customer service for a different product they may have bought (Bendor-Samuel, 2020). Businesses will save a lot of money when it comes to replacing their employees with AI, and it would be faster than having people working for them (Uniphore, 2021). Seeing as though companies are always looking for ways to save money, they will spend money to save it in their future. All in all, owners of call centers will want AI in their call centers because it will help reduce wait times, and their callers will be helped more efficiently.

References

Bendor-Samuel, P. (2020, July 29). Integrating customer support call centers with Artificial Intelligence. Forbes. Retrieved October 3, 2021, from https://www.forbes.com/sites/peterbendorsamuel/2020/07/29/integrating-customer-support-call-centers-with-artificial-intelligence/?sh=324cbd4f6d5c. 

CSA. (2021). Customer Service Automation in any language. ultimate.ai. Retrieved October 3, 2021, from https://www.ultimate.ai/?utm_source=adwords&utm_campaign=Search_Ongoing_Product_Customer-Service_USA_Website&utm_term=ai+contact+center&utm_medium =ppc&hsa_ad=536727117819&hsa_grp=126183001355&hsa_tgt=kwd-402621284848&hsa_acc=9916259511&hsa_ver=3&hsa_src=g&hsa_net=adwords&hsa_kw=ai+contact+center&hsa_cam=14108718938&hsa_mt=p&gclid=CjwKCAjwhuCKBhADEiwA1HegOdeddpE1zG4q6aTi50qEcwe5aYRNZ2fqDby_r37L65dE7m0Cj9SaShoCOjgQAvD_BwE. 

Sanyal, S. (2021, June 9). How much does artificial intelligence cost in 2021? Artificial Intelligence, Big Data Analytics and Insight. Retrieved October 3, 2021, from https://www.analyticsinsight.net/how-much-does-artificial-intelligence-cost-in-2021/. 

Uniphore. (2021). Conversational AI is transforming the future contact centers. Uniphore. Retrieved October 3, 2021, from https://www.uniphore.com/insight/conversational-ai-is-transforming-the-future-contact-centers?utm_campaign=2021_Forrester_CX_Transformation_Search_September&utm_medium=cpc&utm_source=google&gclid=CjwKCAjwhuCKBhADEiwA1HegOYbkf-n5H9PL_1DfNYKZfoEJH0Z3FDmQlMH1cQ3B8e-DJmQUO_tIPhoCsQAQAvD_BwE. 

Yin, D. (2021). 12 top uses of Artificial Intelligence in the Contact Centre. Call Centre Helper. Retrieved October 3, 2021, from https://www.callcentrehelper.com/12-top-uses-of-artificial-intelligence-in-the-contact-centre-123361.htm.