Entrepreneurship & new venture creation

ENTREPRENEURSHIP & NVC

VALUE PROPOSITION AND

BUSINESS MODEL

Clara Lasala

• Draft Idea – Challenge – Job to be done . Metrics (Success for the business, Success for the customer) . Scope

• Research Plan (Customer, Competitors, Distribution channel…)

– Test idea – (customer)

• Output of our Research – FACTS & INSIGHTS – OPPORTUNITY (LEARNINGS)

• Generate IDEAS.

– Choose the best ideas - Evaluation criterias for your ideas.

• ECO-FRIENDLY

• FEASIBILITY – available technology & reasonable resurces

• Concept – combination of good ideas – Describe the product/service – Price + IMAGE

• Value proposition – Offer (Concept) + cover the needs of the customer + Competitive advantage

• Target description – CORE TARGET – Secondary target

• Business Model

Steps – ENTREPRENEURSHIP PROJECT

Steps before starting a business

Process

Focus - Challange (Field of interest)

Focus - Challange (Field of interest)

Research

Market, Competitors, Target usage and habits

Research

Market, Competitors, Target usage and habits

Value Proposition

Value Proposition

Target Target

Business Model

Business Model

Ideation Ideation

1st draft Idea Find a NEED Concept Solution Plan

Good ideas

Evaluation

Marketing and Sales Plan

Marketing and Sales Plan

Finance Finance

• List of ideas

• DEFINE the EVALUATION CRITERIA

– Biggest Target audience (0-10)

– Lowest investment (less than 1.000.000 euros) (0-10)

– Feasables (0-10)

– Eco-Friendly (0-10)

Evaluation process of our ideas

• IMAGE

• Description – Value Proposition

–Different elements (combination of ideas)

Concept – Business Opportunity

Efficient Shopping Experience –

Concept

Menu Menu Shopping

List Shopping

List Order Order

You will safe time and money buying the things you need for your recipies

Value Proposition

Your Client will safe time and money buying the things they need for the recipies and this will convert into orders and loyalty

Value Proposition – for supermarkets

VALUE PROPOSITION & TARGET

• 'why' a potential customer could be interested in using your service/product?

• why your service or product offers more value than other offerings from the market

Value Proposition

• Position your business to stand out

• Try to find a Sweet Spot

Sweet spot = A real differentiation

• What NEED do the potential customers have that is still not being met?

• Competitors can’t replicate this positioning

Value proposition of your ENTREPRENEUR

PROJECT – differentiation

• PRODUCT OFFER

• INCREASE THE POSITIVE EXPERIENCE

• AVOID DISAPOINTMENTS

PROPOSITION TARGET NEEDS

• I NEED

• GAINS – Things that I LIKE / ENJOY when doing the JOB

• PAINS – Things that I DON’T LIKE when trying to get the JOB DONE

NEEDS BUSINESS OPPORTUNITY

ENTREPRENEURSHIP PROJECT –

English method

Better job

Travel

Certificate

Recognition

Understand people

No Time

Expensive

Not Progress

Don’t remember

40-50

Flexibility

Visual

More leveles

Business Eng

Exam Prep

More experimental

Exchange project

NEEDS BUSINESS OPPORTUNITY

Match!

OPPORTUNITIES

FACTS

INSIGHTS

VALUE

PROPOSITION

Show the BENEFITS for the customer

Value proposition

• SLACK: Be More Productive at Work with Less Effort.

Example of value propositions

COMPETITIVE ADVANTATGE

• A competitive advantage is what makes an entity's goods or services superior to all of a customer's other choices

Competitive advantage

• Differentiation - products or services are differentiated from competitors

• Specialization – Focus in a narrow target market segment.

• Cost Leadership – lowest price (cost producer)

Examples of Competitive advantatge

• Speed

• Size

• Price

• Easy to use

• Customization

• …

List of the most important attributes of your

product/service

0 10 20 30 40 50 60 70 80 90

100

YOUR PRODUCT

Product A

DIFFERENTIATION - Value analysis

Mary

• 45 years old + 2 kids

• Working

• Hobbies: reading & Travelling

• Uses regularly : Netflix & Facebook

Insights

– “ I hate to spend too much time on my shopping”

– “ I hate to thow food away”

– “ I hate to buy things last minute because I can t prepare a recipies”

– “ I love to use apps that make my life easiers” That helps me save time”

The Target of my target –

Persona – SHOPPING LIST

Mary

• 45 years old + 2 kids

• Working

• Hobbies: reading & Travelling

• Uses regularly : Netflix & Facebook

Insights

– “ I hate to spend too much time on my shopping”

– “ I hate to thow food away”

– “ I hate to buy things last minute because I can t prepare a recipies”

– “ I love to use apps that make my life easiers” That helps me save time”

My Target – The supermarkets (b2b business)

The Target of my target –

Persona – SHOPPING LIST

John

• 25 years old

• Needs to pass the CAE (CAMBRIDGE ADVANCED EXAM)

• Hobbies: Football & Travelling

• Objective – Find a better job!

Target – Persona – English method – B2C

BUSINESS MODEL

Strategic tool

• Provides a comprehensive view of the various strategic details required to successfully bring a product to market.

• Outline the fundamental building blocks of a business or individual products.

Business Model

• A business model describes how an organization creates, delivers, and captures value, in economic, social, cultural or other contexts.

• The process of business model construction and modification is also called business model innovation and forms a part of business strategy

Business Model

Supermarket software – Shopping List

Software

developper

Nutricionist

provide recipies

B2B – sell Software to Supermarkets

B2B – sell Recipies & Menues

B2C – sell Recipies & Menues

Link to different supermarkets

Recipies

Experts in Software

Sales person

Supermarket

Client will

safe time &

money

buying recipies

–

will convert into

orders

and loyalty

B2B – Linkedin - Email

Sell it through

a third party –

other countries

My own

Sales team – My country

B2B - Supermarkets

Marketing

B2C – Household

responsible

Software expert

Sales person - Country

Website

Salaries & Marketing

B2B – installing system in a Supermarket website

B2B – from my website - Supermarket website

B2C business – Nutricionist advice & recipies –

100 euros per 1 session of advice & Diet

B2C & B2B English Method

Software

developper

Online courses

F2F private lessons BCN

Teachers - available

Course developpers

Website - Hosting

We offer a

VISUAL

English

course

adaptable to

your

needs (level,

time )

with full

flexibility with

Native

Teahers

B2B Companies

- Group levels

- Private

B2C People

- Group

- Private

Companies

- Linkedin + email

People

- Instagram + email

Online –

Platform - website

F2F – Library Bcn

F2F in Company

Develop the courses

Develop Platform

Teachers

Sales person

9 month Visual courses – In Company

9 month Visual courses – for people

Sell my VISUAL English to Schools

Videos and VISUAL BOOKS

Step 1 - RESTAURANT – System

Step 2 – Franchise RESTAURANT – System

• Different Business Models x target – B2B

• Supermarkets

• Vegetable shops

– B2C

• Different Business Models per STAGES of the business – 1st Stage – We create a SYSTEM (I do not have to be there

for the business to work)

– 2nd Stage - Franchise

Business Model

• https://www.youtube.com/watch?v=sQnWjIEFPvQ&t=66s

Laura Lips English