Entrrepreneurship Paper

profileaprie41myu
BusinessModelCanvas.docx

BUSINESS MODEL CANVAS

Key Partners

Ie

allies – Bike production companies

opponents – Other bike rental companies

Key Activities

ie

to reliably support-

channels – develop mature application

customers – develop sophisticated customer service

Value Propositions

ie

gains provided – Bike rental

pains reduced – east of returning bikes to stations

novelty – high technology

access - through application

convenience – QR code

Customer Relationships

ie

how to- get, keep, grow

personal – application create a customer base

self-service – easy using

co-creation – take customer feedback carefully to improve the service

Customer Segment(s)

ie

Initial – college students

niche - exercisers

needs – bike renters

Key Resources

Ie

Assets - investment

Skills – IT skills

IT – develop application

knowhow

Channels

Ie

how to reach – application store

delivery

support – inside application

Cost Structure

ie

cost components – bicycles, advertising, IT development, customer service

relative to competition – need to develop application, but no need to rent bike stations or stops

Revenue Streams

ie

transaction – through application

subscription

advertising

incentives – coupons within the application