Entrrepreneurship Paper
BUSINESS MODEL CANVAS
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Key Partners
Ie allies – Bike production companies opponents – Other bike rental companies
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Key Activities
ie to reliably support- channels – develop mature application customers – develop sophisticated customer service
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Value Propositions
ie gains provided – Bike rental pains reduced – east of returning bikes to stations novelty – high technology access - through application convenience – QR code
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Customer Relationships
ie how to- get, keep, grow personal – application create a customer base self-service – easy using co-creation – take customer feedback carefully to improve the service
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Customer Segment(s)
ie Initial – college students niche - exercisers needs – bike renters
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Key Resources
Ie Assets - investment Skills – IT skills IT – develop application knowhow
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Channels
Ie how to reach – application store delivery support – inside application
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Cost Structure
ie cost components – bicycles, advertising, IT development, customer service relative to competition – need to develop application, but no need to rent bike stations or stops
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Revenue Streams
ie transaction – through application subscription advertising incentives – coupons within the application |