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Consider the two lists given below and produce, in essay form, an assignment that provides information to cover the following:-

The Lists:-

Criteria 1.1 Analyse the relationship of and relationship between demand and supply

1. What is the essential difference between the organisations in List 1 and List 2? Use the buying habits idea to formulate your answer and explain why the lists identify different potential customer bases for each list.

2. For any two examples from each of the lists, show how the relationships of and between supply and demand are likely to affect the organisations and what they might expect and what actions they each may take. Use the supply and demand curves and explain the factors that would shift the demand curve to the right. Also, explain the factors that would shift the supply curve to the left.

Criteria 1.2 Analyse, the, concept of market orientation, E.g. monopolistic, oligopolistic, monopoly and perfect competition and explain their significance to business

3. For three examples from each list explain what market orientation they exhibit and why. What is the significance of the orientation to the business? Identify the main competitors, if any, and how they affect the organisations you have chosen.