Specific Purpose: To persuade people how business communication improves the organization's operations.
I. Introduction
1. Attention Getter:
· As business professionals, you and I know the importance of business communication. In today's competitive world, we have to keep a proper communication channel for our organization's success.
· Many organizations surround us, and communication is paramount in each one of them. We communicate everywhere for different purposes.
· Do you know that all activities of an organization rely on the process of business communication?
1. Reason to Listen:
· Business communication is essential to all of us. You can use the idea of conducting your businesses effectively.
1. Credibility Statement:
· In researching this topic, I intensely studied different communication skills in businesses. I have a comprehensive knowledge of critical issues in organizational communication.
1. Thesis & Preview of Main Points:
a. Thesis:
1. First, I will explain the meaning of business communication
1. Second, I will talk about the reasons why business communication should be practiced in organizations
1. Third, I will explain how business communication improves organization performance.
II. Restate thesis
1. Statement of the first main point;
0. The idea of development or support for the first main point: What is business communication? It is a type of communication purposely used for doing business. Business communication involves internal and external communication, therefore referring to contact in the place and transmission of the company and the public to exchange product, idea, or service.
0. Support material: The Handbook of Business Discourse by Francesca Bargiela, Edinburgh University Press, 2009.
0. Support material: Handbook of Corporate Communication and Public Relations by Sandra M. Oliver, 2004.
Transition: Additionally, the recipient must interpret the information as the sender intended for effective business operations.
B. Statement of the second main point:
a. Idea of development: Why should business communication be practiced in organizations?
· Proper communication helps your business increase productivity because of good understanding among people.
· Create an outstanding level of trust and commitment
· Communication promotes a higher quality of services and products.
· Provides good relationships in the workplace
· Promote greater acceptance of change in the organization.
· Due to a better level of understanding, communication helps decrease absenteeism.
b. Support material: Handbook of Corporate Communication and Public Relations by Sandra M. Oliver, 2004.
Transition: Also, business communication increases performance because when there is a proper channel of communication and understanding, employees are motivated hence working extra hard.
III. Conclusion
· Business communication indeed is dependent on business activities.
· Every individual should communicate clearly to get good feedback from the recipient.
· To adopt proper business communication, you need to practice in your daily business operations
· Business communication is vital at every rank of every duty in all companies.