Read attached book and follow attached rubric. Plagiarism report must be included and can not exceed 500 words.

Business Case Reading and Analysis: 35% of the grade

Analysis Sections Points 1. Opportunity Evaluation 25

•   Product/ Service strengths; weakness •   Analyze market segment; potential •   How attractive (or not) is the industry: Direct/ Indirect Competitors •   Analyze trends; regulations; other issues •   What is the stage: Risk? Proof? (secondary; primary; real) •   Analyze pricing, including value added and margins •   Your analysis: How good is the opportunity and long-term sustainability

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2. Business & Marketing Strategy 25

•   Product/ Service strengths; weakness •   Analyze market segment; potential •   How attractive (or not) is the industry: Direct/ Indirect Competitors •   Analyze trends; regulations; other issues •   What is the stage: Risk? Proof? (secondary; primary; real) •   Analyze pricing, including value added and margins •   Your analysis: How good is the opportunity and long-term sustainability

•  

3. Management 25

•   What are the management needs for the business to achieve its goals? •   Evaluate management/ team v. needs: Education; expertise; industry; track

record; motivation •  

4. Analysis and Recommendations? 25 •   Key pros •   Key negatives •   Financial Analysis - Specify how much money the company will make

(projections) and any other financial information to make your case (ex. current financial performance and discuss its impact on future earning potential)

•   What is your recommendation – invest, more study or reject. Study costs. Must include quantitative analysis to further enhance your recommendation

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Total 100

The case studies give students examples of different ways to analyze, start and finance businesses. The specified written work is to be done on Word and not to exceed the specified 500 word limit (total amount of words answering all the questions). Please note: this 500 limit is NOT per question but rather, the total amount of words used for all four questions. Word papers that are over length of 500 words will be penalized by receiving zero points for a submitted assignment. Written work is due at the set due date (3 pm on Sundays) and time with no extensions.

Please note: All case analysis is to be completed individually and submitted by the requested due date. Anyone found working with a member of class or not using their own words will receive zero points for work submitted. This course will using Turnitin (please see below for more information) to monitor submitted business cases, ensuring a submitted work is written only by the person submitting the work. There will be no extensions. Length of the analysis should not exceed 500 words. Any papers over 500 words will receive zero points.

The following details the specific point allocation and items required for each student to complete on every written case analysis. Each student analysis must contain four sections as defined below.

Note: You will lose points if you only repeat the facts contained from the case without your analysis. Please do not use facts from the case on your reports.

Evaluate the business from an investment banker’s or a consultant’s perspective for your financier clients who you hope to retain as clients for future assignments (give pros and cons since most deals have both; and your analysis – don’t assume).

Case Write Up Format - No title pages, no name or headings. Please simply write question 1 with an answer, question 2 with an answer, question 3 with an answer and question 4 with an answer. No need to repeat the question itself.

1. Your Answer

2. Your Answer

3. Your Answer

4. Your Answer

Please make sure to include financial analysis within your writeup.

Written Case Analysis Rubric

 

Paper Analysis: Analyze the key points from the paper in 500 words.