Business proposal draft

BusinessCasePreparation4.pptx

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Chose an existing organization. Your Team works there. Pitch an Edge Initiative to the Executive Team (Marianne and Sherry)

Please present your pitch in no more than 5 minutes per team.

MGMT 661 Strategic Management:

Outline of the Pitch Deck for the Disruption Session

Company Name and Industry

MTP for the Edge Initiative

Problem

Solution

ExO Attributes

Business Model

Explore Global Trends and Issues

Examples of Issues:

Climate Emergency

Marine Conservation.

Wildlife Conservation.

Global Public Health.

Environmental and Corporate Sustainability.

Human Rights and Access to Justice.

Social Economic Development.

Climate Crisis and Clean Energy.

Education for Development.

Examples of Trends

COVID-19

Social behavior

Social changes

Politics

Market changes

Research suggestions:

Google alerts

Top consulting firm’s yearly reports (last version)

World Economic Forum

We mainly have OPPORTUNITIES in front of us. Every Action Counts.

List some Global Trends and Issues that you could solve with an Edge Initiative


Society Trend/Issue	Risks	Opportunities	Timing
Description here…	How the industry would be impacted?	What the world would look like if this trend/issue became the new normal/this problem was solved?	When is this trend/issue likely to become non-reversible?

Learn about Exponential Technologies

Research suggestions

MIT

Singularity University

Exponential Technologies

Robotics

3D Printing

Virtual & Augmented Reality

Biotechnology

Blockchain

Nanotechnology

Drones/flying cars

Internet of Things

Quantum Computing

Autonomous Vehicles

Solar

We mainly have OPPORTUNITIES in front of us. Every Action Counts.

Exponential Technologies Research


Exponential Technology	Risks	Opportunities	Timing
Name and/or description here..	How this exponential technology can disrupt our industry..	How this exponential technology can bring new business opportunities..	When this exponential technology may impact the industry..

Research Start-ups & new Business Models

New Business Models

Why are they new/unique?

Value proposition?

Customers?

How do they make money?

Which exponential technologies do they use?

….

Research suggestions:

We mainly have OPPORTUNITIES in front of us. Every Action Counts.

Disruptive Startups & Business models research template


Disruptive Startups and Business Models	Risks	Opportunities	Timing
Company name and business model description here…	How it can disrupt our industry…	How we can implement this business model in our industry…	When this new business model might disrupt our industry

Define Problem/Solution pairs for your MTP

Use Moonshot thinking: You are an astronaut!

Revisit the list of global issues/trends

Revisit the list of exponential technologies and new business models to define your solution:

Short-term application

Disruptive (Exponential technologies / new business models)

Scalable (10x)

Brainstorming (divergence) -> Grouping Similar (convergence)

We mainly have OPPORTUNITIES in front of us. Every idea counts

We mainly have OPPORTUNITIES in front of us. Every Action Counts.

Designing the Edge Initiative


MTP	ExO Edge Initiative Name	Problem	Solution

Define and run experiments (problem/solution fit) template - use this template to imagine how you would run experiments. It is not expected that you perform these steps


	Build		Measure		Learn
ExO Initiative Name	Key Hypothesis (Crux)	Experiment Description	Evaluation Criteria	Experiment Result	Key Learnings

Disruption Presentation Preparation


Section Name	Content/Description
MTP	Every ExO Edge pitch must open with the MTP. In general, use just one slide to introduce the MTP.
Problem/ Solution	Introduce the problem before the solution. Once the problem has been outlined, introduce the solution in an innovative way. A sample use case can be effective for this. Use one slide for both the problem and solution or a different slide for each.
ExO Attributes	Since you are building new ExOs, you must show how you plan to reach abundance (using the ExO SCALE Attributes) and how you will manage it (using the ExO IDEAS Attributes). You may also want to present the ExO Canvas and explain something about each of the key ExO Attributes as they are applied to the ExO Edge Initiative.
Business Model	You need to show not only how you will create value for users (although this may already be clear from the previous sections), but also how you plan to retain this value. Either include the Business Model Canvas in one slide or (maybe better) use one or two slides to explain the foundation of the Business Model.

The Massive Transformative Purpose (MTP)

The Massive Transformative Purpose (MTP) reflects your aspiration—the core purpose of your initiatives’ existence. WHY DO YOU WANT TO BE IN THIS WORLD?

It describes the CHANGE in the world that you want to achieve, while recognizing that it will not be accomplished in the short term

An MTP is something that inspires action, expresses your passions and creates an emotional connection that drives you and others toward meaningful, positive change. Solving the Problems

The MTP is your team’s North Star, for your initiative (providing DIRECTION)

Exponential technologies enable abundance, and your initiative is built to connect with ABUNDANCE. Your MTP relates to its abundance.

We mainly have OPPORTUNITIES in front of us. Every Action Counts.

The Massive Transformative Purpose (MTP)

What an MTP is

Describes the world

Highly aspirational

Uniquely yours

Global scale

Transformative

With purpose

It’s about passion

What an MTP is NOT

Vision (about the organization)

Mission (about the how-to)

Restriction to future pivots

Marketing slogan for customers

A sentence for customer (“you”)

A sentence for us (“we”)

It’s not about business

We mainly have OPPORTUNITIES in front of us. Every Action Counts.

Exercise - Each team member answers the following questions on their own, then team discusses & drafts MTP. What do we really care about? Why?

What is our company’s purpose on this earth (and beyond)?

What does the world hunger for? Why?

What would we do if we could never fail? Why?

What would we do if we received a billion dollars today? Why?

Your MTP (DRAFT #__________ ):

Now copy your draft to the Testing Page

Massive Transformative Purpose (MTP) describes a better future for the world (or at least your industry or community). It doesn’t specify how.

It’s not about you, your customers, your organization, your products or services. No ‘you’, ‘we’ or ‘us’. You are not in the picture.

It is not a marketing slogan. It is your north star, but it doesn’t restrict your organization from changing direction.

It might excite and scare you, and catch in your throat, it matters that much to you.

You might never fully achieve it, yet it is still worth striving for.

A great MTP attracts the customers, community, partners and resources you need to make a dent in the universe…

Examples:

• To accelerate the world’s transition to sustainable energy. – Tesla

• To make sustainable living commonplace. – Unilever

• Organize the world’s information. – Google

“Never doubt that a small group of thoughtful, committed citizens can change the world: indeed, it’s the only thing that ever has.” – Margaret Mead

*See Chapter 3 - What is a Massive Transformative Purpose? in Exponential Organizations: Why new organizations are ten times better, faster, and cheaper than yours (and what to do about it) by Salim Ismail, Michael S. Malone & Yuri van Geest. The Exponential Organizations Master Business Course is a part of the Growth Institute MBD Program. To learn more, visit www.growthinstitute.com/exo

Step 1: Draft an MTP (Massive Transformative Purpose*)

Work licensed under Creative Commons Attribution-ShareAlike 4.0 International License. By Growth Institute Inc. based on work by Salim Ismail, Michael S. Malone and Yuri van Geest. For a copy of this license, http://creativecommons.org/licenses/by-sa/4.0/ or send a letter to Creative Commons, PO Box 1866, Mountain View, CA 94042, USA. Rev 1.1 2018-05-15

Well-Structured Examples

• To accelerate the world’s transition to sustainable energy. – Tesla

• To make sustainable living commonplace. – Unilever

• Humans must become a multiplanetary species. – SpaceX

• Organize the world’s information. – Google

Step 2: Test Your Draft MTP

Your MTP (DRAFT #__________ ):

Check your MTP: Include these qualities...

Does it describes a desired state for the world, your industry or your community?

Is it highly aspirational?

Is it unique?

Is it audaciously Massive, touching an industry, an entire community or the entire planet?

Is it Transformative?

Is the Purpose - the “why” - clear and unmistakable?

Is there a sense of Passion and Meaning?

Remove these qualities...

Is it a Vision Statement and about the organization?

Is it about Mission and how to achieve the outcome?

Is it restrictive to future business models?

Is it a Marketing Slogan for customers?

Is it a sentence for customer (“you”)?

Is it a sentence for us (“we”)?

Is it about the business?

Create the next draft of your MTP

Your MTP (DRAFT #__________ ):

Quick Test - The MTP Cocktail Party (by kentlangley.com)

Will your MTP cause the right people to “lean in”?

A great MTP creates a gravity field, attracting customers, partners, employees and whole communities out of the crowd to your cause. How might you rapidly test your MTP’s gravity??

“What do you do?”

Imagine a cocktail party or mixer filled with people who might be a great fit for your MTP. Introduce yourself to a stranger...

Once names are exchanged, the next question is: “what do you do?”. This is the moment to share your MTP. How will they respond? Will they “disengage”, or will they “lean in” to learn more?

Pat: So Chris, what do you do??

Chris: My company is working to end opioid addiction and deaths, worldwide.

Pat: (taking a step back) Wow. Uh - did you see where the restrooms are? (excuses self).

Sandy: Chris, I’m Sandy. Sorry for eavesdropping, but did you say you were trying to end opioid addiction?? (leans in toward Chris) That is incredible - how on earth are you going to do that?

Next, attend a networking event or Meetup and share your MTP. If most people disengage (Pat), re-draft your MTP and try again. But if your MTP is pulling the right people out of the crowd to lean in and find out more (Sandy), it’s time for more rigorous large-scale testing.

Now get out of the building, identify relevant communities, and test your MTP with them! (See ExO Attribute: Community and Crowd)

Share this form! info.growthinstitute.com/mtp-tool

ExO Canvas

ABUNDANCE

SCAL

Partner

Logotype

Organization transformation to connect with the abundance

MTP – guiding star for ExO – right path

SCALE – 5 externally facing attributes, helps your org access abundance which exists outside

IDEAS – 5 internally facing attributes, helps manage internally the abundance you have accessed outside

Core: aim to make the current organization more agile, flexible, and adaptable to industry disruption