Business Case And Summary

ELEVATOR PITCH

Using exactly one hundred (100) words you will provide an elevator pitch/business case for one of the Projects you selected to review for Week 1. This pitch/case should cover the important elements of the project: who, what, where, when, and why?

This assignment should be single-spaced so do not change any of the formatting for this document.

News source (APA reference):

Aili McConnon, (2020). Detroit's Revival Is Anchored in its Train Station. The New York Times. Retrieved from: https://www.nytimes.com/2020/01/21/business/detroit-ford-train-station.html

Web address: https://www.nytimes.com/2020/01/21/business/detroit-ford-train-station.html

City: DETROIT

Elevator Pitch (100 words): Ford Motor Company recently initiated a renovation project to re-establish the now-crumbling Central Michigan Station. The company intends to re-establish the station by transforming it into a 1.2 million-square-foot innovation hub. Ford Motor Company estimates that the project will cost $ 740 million dollars. The company acquired the station in 2018 and started initiated the project which is scheduled for completion in 2023. The station was for a long time the symbol of Detroit’s vibrancy. The project is meant to attract investments in the City of Detroit and influence an economic recovery that has been anticipated since the city declared bankruptcy in 2013. Comment by Brian Houillion: May want to add detail to what this is. It’s a train station. When was it built? Comment by Brian Houillion: You already stated this. Do not repeat yourself or use extra words that are not necessary to establishing a snapshot of the project. Comment by Brian Houillion: Is this an increase in size or is this the actual current size? Comment by Brian Houillion: Already established the group. Do not need to waste words. Comment by Brian Houillion: We don’t start” projects we “initiate” projects. Comment by Brian Houillion: This is a good start but you do not state exactly what they plan to do. What is the scope? What are the renovations? How much investment is anticipated.