Business Proposal

Criteria

Fail

(<50%)

Pass

(50% - 64%)

Credit

(65% - 74%)

Distinction

(75% - 84%)

High Distinction

(85% - 100%)

Structure (0.25 pt): How is the structure of the proposal?

· Structure & physical layout detract from work

· Many inaccuracies

· Considerable lack of detail in presentation


· Poor attempt at structure and physical layout


· Many inaccuracies in presentation of work

· Fair attempt at structure and physical layout

· Some inaccuracies in presentation

· Very good logical structure, physical layout and attention to detail

· Work presented in coherent and accurate manner

· Excellent logical structure, physical layout and appropriate attention to detail

· The work is presented in an accurate, concise and coherent fashion

Grammar / spelling (0.25 pt): Are there grammar and/or spelling errors?

· Numerous spelling mistakes and/or grammar errors detract from work

· Writing is

· Multiple spelling mistakes and/or grammatical errors

· Errors make reading difficult

· Occasional spelling mistakes and/or grammatical errors

· Errors distract from reading

· Minimal spelling mistakes and/or grammatical errors

· No spelling mistakes and/or grammatical errors

Conclusion and References (0.5 pt): Have all statements been referenced? Has referencing been done properly? How is the structure of conclusion?

· Failures to appropriately acknowledge the work of others

· Several errors in referencing or bibliography formatting.

· No references

· Unattributed statements

· Plagiarised statements

· Incomplete conclusion

· Poor use of referencing

· Multiple errors in referencing and/or bibliography formatting

· Poor attempt to acknowledge the work of others. 


· Most statements are unsubstantiated.

· Poor conclusion

· Fair use of references

· Errors in referencing 
and/or reference list 


· Mostly acknowledges the work of others


· Many statements are unsubstantiated.

· Satisfactory conclusion

· Good use of references

· Appropriate referencing style with a correctly formatted reference list 


· Appropriately acknowledges the work of others

· Many statements are substantiated with references

· Concise and well written

· conclusion

· Excellent use of references

· Appropriate referencing style with a correctly formatted reference list

· Appropriately acknowledges the work of others

· All statements are substantiated with valid references

· Excellent conclusion

Executive Summary (0.5 pt.): Does the summary address the whole proposal?

· Summary is unclear.

· Poorly written

· Contains many errors

· Missing details

· Incomplete

· Plagiarised

· Poorly written

· Lacking details

· Wordy

· Satisfactorily written

· Missing details

· Concise and well written

· Addresses all or most sections within the business case.

· Concise, detailed and very well written

· Addresses all sections within the business case.

Reasons for doing the project (0.5 pt): What are the reasons for doing this project

· unclear.

· Poorly written

· Contains many errors

· Missing details

· Incomplete

· Plagiarised

· Poorly written

· Lacking details

· Wordy

· Satisfactorily written

· Missing details

· Concise and well written

·

· Concise, detailed and very well written

Objectives (1 pts)

· unclear.

· Poorly written

· Contains many errors

· Missing details

· Incomplete

· Plagiarised

· Poorly written

· Lacking details

· Wordy

· Satisfactorily written

Missing details

· Concise and well written

· Concise, detailed and very well written

Quantitative Analysis (2 pts)

· unclear.

· Poorly written

· Contains many errors

· Missing details

· Incomplete

· Plagiarised

· Poorly written

· Lacking details

· Wordy

· Satisfactorily written

· Missing details

· Concise and well written

· Concise, detailed and very well written

List the Business Options (1pt): What are the Business Options?

· unclear.

· Poorly written

· Contains many errors

· Missing details

· Incomplete

· Plagiarised

· Poorly written

· Lacking details

· Wordy

· Satisfactorily written

· Missing details

· Concise and well written

· Concise, detailed and very well written

Project Requirements (1.5 pts): What are the requirements to carry out this project?

· Project requirements are not accurately identified

· Omitted

· Unclear, shows lack of understanding

· Plagiarised

· Some project requirements are accurately identified;

· Most project requirements are accurately identified

· Project requirements are accurately identified

· Project requirements are accurately identified and presented in an excellent manner

Costs (1.5 pts): How much does this project cost?

· Estimate is unrealistic and inaccurate

· Missing evidence to substantiate costs

· Omitted

· Unclear, shows lack of understanding

· Plagiarised

· Most estimates are unrealistic

· Most estimates lack substantiation

· A somewhat accurate and realistic estimate of the project is given;

· Missing some evidence to back up costs

· An accurate and realistic estimate is given with evidence to back up the cost

· A very accurate and realistic estimate of the project is given with evidence up the cost

Risk (1.5 pts): What are the risks associated with the project?

· Risks are not correctly identified

· Omitted

· Unclear, shows lack of understanding

· Plagiarised

· Few risks are correctly identified nor discussed in a clear manner

· Missing details

· Irrelevant or vague

· Most risks are correctly identified

· All risks are correctly identified

and discussed in a detailed manner.

· All risks are correctly identified and discussed in an excellent manner.

Timescale (1.5 pts): How long is the project?

· Missing most

important milestones


· Missing out evidences to back up estimates

· Omitted

· Unclear, shows lack of understanding

· Plagiarised

· Missing many important milestones

· Missing evidences to back up estimates

· Some milestones are correctly identified

· Unrealistic time estimates

· Includes most crucial milestones

· Segments are well written

· Realistic time estimates

· All necessary milestones are correctly identified and included.

· Realistic time estimates