week2
pinkyk
BusinessCase.pptxDRAFTING A
BUSINESS CASE
A Business Case or Elevator Pitch is utilized to create a snapshot picture
of your project using words.
Elevator pitch is a sales tool that
Is utilized to present a good or
service in a minimal time frame
What is a Business Case?
BUSINESS CASE OVERVIEW
Problem Set
The Business Case in our Project Management course will be used as the
Foundation for the more detailed Scope Statement.
1. Brief
100 words; no more and no less
2. Succinct
To the point. Do not use words you do not need. Do not use adjectives. Do not repeat information.
3. Detailed
Give as much information as possible using a few words as possible
BUSINESS CASE OVERVIEW
Problem Set
1. Identify Components of Selected Project
A project is a 1) new, 2) time-bound effort that has a definite beginning and a definite
ending with 3) several related and/or interdependent tasks to 4) create a unique product or
service. (Kloppenborg 2019, p 4)
2. Brief Background
Why is this project being initiated? What is the purpose and/or objectives?
3. Provide specific factors related to project work:
Cost Schedule (or time frame)
Scope (size and features) Quality (acceptability of the results)
Resources Risks
DRAFTING A BUSINESS CASE
Amazon Air, a subsidiary of Amazon.com, Inc plans on establishing their primary hub at CVG airport in Hebron, KY.
Building over 3 million square-foot of sorting facility and parking space for 100 aircrafts over 1100 acres of land,
will cost over $1.5 billion. Amazon will be self-reliant for delivering their shipments and shorten the delivery time
for Prime shipping from 2 days to only 1 day, saving millions of dollars in logistic cost. This project will also create
around 2000 jobs at the airport and help the airport reduce their operating cost. Amazon is expecting to
begin operation in 2021.
SAMPLE 1 (100 words)
SAMPLE BUSINESS CASES
Allegiant Stadium, in Las Vegas, will host concerts, sporting events, the Las Vegas Bowl, and serve as home of the NFL
Raiders and UNLV. Construction of the stadium began on November 13, 2017, and is expected to be completed in July
2020. It is located on about 62 acres of land west of Mandalay Bay at Russell Road. The financing for the project is
expected to come in the form of $750 million in public funding and $1.1 billion from the Raiders. The stadium project
is expected to generate an economic benefit of $620 million annually while creating 6,000 permanent jobs. Levy will
create and curate the food and beverage experience across the stadium’s concessions and premium space
SAMPLE 2 (118 words)
SAMPLE BUSINESS CASES
Allegiant Stadium, a 72,000-seat domed stadium in Las Vegas, will host concerts, sporting events, the Las Vegas Bowl, and
serve as home of the NFL Raiders and UNLV. Construction of the stadium Stadium construction began on
November 13, 2017, and is expected to be completed in July 2020. It is located on about 62 acres of land west of
Mandalay Bay at Russell Road. The Financing for the project is expected to come in the form of entail $750 million in
public funding and $1.1 billion from the Raiders. The stadium project is expected will generate an economic benefit of
$620 million annually while creating 6,000 permanent jobs. Levy will create and curate the food and beverage experience
across the stadium’s concessions and premium spaces.
SAMPLE 2 (118 to 100 words)
SAMPLE BUSINESS CASES
SAMPLE 2 (100 words)
Allegiant Stadium, a 72,000-seat domed stadium in Las Vegas, will host concerts, sporting events, the Las Vegas Bowl, and
serve as home of the NFL Raiders and UNLV. Stadium construction began November 13, 2017, and is to be completed
July 2020. It is located on about 62 acres west of Mandalay Bay at Russell Road. Financing is expected to entail $750
million in public funding and $1.1 billion from the Raiders. The project will generate $620 million annually
while creating 6,000 permanent jobs. Levy will create and curate the food and beverage experience across the stadium’s
concessions and premium spaces.
