Assignment W3

Assignment: Communication Portfolio -Short Business Report

As a member of the executive team for Anthony’s Orchard, you see an opportunity to increase visibility by having a social media presence (e.g. Facebook page).  Christine Miller, the Director of Marketing, has expressed how she perceives adding a social media presence may diminish some of the orchard’s sense of tradition.  You decide to meet with other members of the team to discuss putting together a business report (or memo) supplemented by a presentation to convince her to move forward with the idea. 

To prepare for this Assignment, pay particular attention to the following learning resources

Review this week’s Learning Resources, especially:

· Hahn, L. K., Lippert, L., & Paynton, S. T. (n.d.). Chapter 11: Organizational communication. In Survey of Communication Study (pp. 144–161). Retrieved from https://www.saylor.org/site/wp-content/uploads/2012/05/COMM001_Wikibooks_-Survey-of-Communication-Study_Chapter-11_5.11.2012.pdf

· Laureate Education (Producer). (2015). Sample corporate website: Anthony’s Orchard. Retrieved from https://mym.cdn.laureate-media.com/2dett4d/Walden/MMSL/6115/02/anthonys_orchard_website/index.html

· Van, D. D., & Caldeira, S. J. (2006). Effective leaders champion communication skills. Nation's Restaurant News, 40(13), 20–20, 28.

To complete the Short Business Report Assignment 2- 4 pages, compose a cohesive document that addresses the following:

· Discuss why Anthony’s Orchard should consider a social media page.

· How can the Director of Marketing and Anthony’s Orchard as a company benefit from this type of social media?

· Discuss some of the issues that could arise with a social media page. What steps can the Director of Marketing take to prevent these issues?

· Demonstrate how you and your colleagues at Anthony’s Orchard can successfully communicate the importance of social media within a business report. Utilize the strategies discussed in the Learning Resources when writing your report.

· Apply additional strategies to build trust with the Director of Marketing through the written business report.

· No plagiarism

· APA citing

· 2 – 4 pages