Business research outline

The issue chosen for research is the role of new media on marketing in 2017 and beyond. The research project will explore available figures to find out if businesses are still spending big on traditional media advertising, including radio, television, and print media. The data will be compared to spending on online advertising over the past half decade. If indeed businesses are changing their advertising strategies, it will be important to show the effectiveness of new media. According to Forbes, people are watching more videos online and thus businesses may have to take note and create not only interesting but also informative content for their consumers. Social media has already been embraced by most corporations as a form of communication to customers. However, the paper will try and see the importance of having an actual social media strategy and the importance of well trained persons to handle these accounts.

References

Altman, I. (2016, December 13). Top 10 Business Trends That Will Drive Success In 2017. Retrieved September 03, 2017, from https://www.forbes.com/sites/ianaltman/2016/12/06/top-10-business-trends-that-will-drive-success-in-2017/#3f00adf16543

Boland, G. W., Thrall, J. H., & Duszak, R. (2015). Business intelligence, data mining, and future trends. Journal of the American College of Radiology, 12(1), 9-11.