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BUSINESS PLAN-TOPMARK CAFE 1

BUSINESS PLAN-TOPMARK CAFE 4

Business Plan.

Student's Name

Institution of Affiliation

Class

Date

Business Plan.

Products or services offered

Topmark Café is a catering business that operates under the food catering and beverages industry, located in the heart of Applewood Mott Estate, Vienna, VA. The name "Topmark Café" has a huge significance in attracting customers to its premises because it denotes that they offer high and top-notch services that match with the best quality when it comes to their services, including their food. The food catering and beverages industry is very competitive. For Topmark Café to continue enjoying a monopoly in the area, they have to maintain very high-quality standards in terms of services offered and maintain a great sense of hygiene factors, which is key in avoiding stomach infections from clients' poor hygiene. The Café currently offers assorted snacks, including hot and cold coffee beverages, pastries and desserts, cookies, coffee cakes, and muffins. The Topmark cafe menu will include other snacks such as sugarless biscuits, brown bread, ice sugar cakes, other non-alcoholic drinks, and beverages such as soft drinks will be included in the café menu. With time they will be able to expand to lunch and dinner items when the café expands.

Revised mission statement

The Topmark cafe will revise the mission statement based on the following criteria; a range of products or services offered, quality, price, service, overall relationship to the customer, and management style or relationship to employees. The mission statement will be as "Topmark Café is a catering business that will provide assorted snacks of high-quality standards that maintain affordable customer-friendly prices. Provision of quality fair services will be accorded to the customer by maintaining a strong business-customer relationship rapport and a great democratic relationship workforce interaction between the management and employees."

Trends in the market industry

Topmark Café needs to adopt the recent trends in this sector to increase its efficiency. The food and catering industry has been growing at a fast rate. The market is supposed to recover at a compound annual growth rate of 6.2% from 2019 and reach $708.35 billion in 2025, especially on snacks that have evolved due to customers' changing wants and needs (Grasso, 2020). There have been trends and developments such as tamper-evident packaging materials. It is sealed once an order is sent for delivery, and this seal will ensure food is not contaminated or infected. It will also alert a customer whether their order's packaging has tampered with through a clear opening. Cashier shields have been developed to minimize contact between cashier and customer towards maintaining social distance and hence reduce the chance of respiratory disease infections such as Covid-19 that is deadly currently, especially at the point of sale services. Clear markings should be done for a customer to know about where to stand when making or picking an order to avoid congestion in the whole premises. Cafes and coffee shops need to establish single-serving packaged meals, which is quite convenient for potential customers. Most customers are comfortable taking away options as they save a lot of time in due course compared to dining on the premises. There has also been the development of ghost kitchens, which lowers the cost of rent, and therefore, the cost of food in the menu becomes lower and affordable to the potential customers. Topmark café can utilize in the future expansion of its business while expanding its branches to retain their lower prices (Arenas-Jal, 2020).

Strategic positioning

Topmark Café has a greater strategic position in terms of its advantage currently as a monopoly in the food catering industry. Their biggest competitive edge is offering high-quality services and factoring in the health needs concerns in preparing their foodstuffs with a lower price in their menu list. It is centered at the heart of Applewood Mott Estate, Vienna, VA. It serves the students learning in the nearby institutions and employees working and living in the area; hence, they have a wide customer base. The snacks they will be providing will only be sourced from their café, which will be the only one in that locality, and thus the huge demand will be overwhelming to Topmark Café. The customer perspective factors are the key tool in setting up strategic positions in the market whereby all the needs and wants of each potential customer is met. Topmark Café offers a wide range of products by taking into consideration health concerns. It will be a big selling point in their business because the majority of the population currently are cautious about their health conditions, and offering low prices in their menu will be an edge over their potential future competitors in the market.

Distribution channels and their rationale

Topmark Café will also need to design its distribution channel to be less expensive to maintain lower costs on their products. The distribution channels can be through direct sales, distributors, and the internet. As a café, which its target customers are within reach, direct sales will be necessary, but they will utilize distributors as they grow more branches. The distribution channels should be accessible to customers, direct sales force for complex deliveries to ensure companies' satisfaction. Also, the café should be having control over its distribution channel to avoid misinformation about its products. The channel should also be made in the restaurant or sports venues whenever there are orders. The online model will be quite effective, and offering a subscription will effectively maintain customer loyalty. The potential customer can order snacks from the comfort of your phone (Zhang,2016).

Revised SWOT analysis

The SWOT analysis matrix of Topmark Cafe' will be revised based on the opportunities of Topmark Café concerning the external factors. The business trends and expansion will be a great advantage because it will lead to better and quality services to their customers. Establishing online platforms will enable customers to order their products; hence it will be the most efficient method to boost sales.

In conclusion, Topmark Café will propel more prosperity due to the improvement and sophistication of their processes and services, customer satisfaction based on the quality of snacks and beverage drinks that they offer. The utilization of modern trends will be more effective such as tampering seals will ensure food safety and minimize complaints resulting from infections.

References

Arenas-Jal, M., Suñé-Negre, J. M., Pérez-Lozano, P., & García-Montoya, E. (2020). Trends in the food and sports nutrition industry: A review. Critical reviews in food science and nutrition, 60(14), 2405-2421.

Grasso, S. (2020). Extruded snacks from industrial by-products: A review. Trends in Food Science & Technology.

Zhang, S., Lee, C. K. M., Wu, K., & Choy, K. L. (2016). Multi-objective optimization for sustainable supply chain network design considering multiple distribution channels. Expert Systems with Applications, 65, 87-99.