operations strategies in a hypotheical company

Homogenous products

In Canada, 83.9% of cosmetic businesses are store-based. It majorly consists of homogenous products that are branded differently but are essentially the same product (Chandrasekhar, 2021). Most SMEs that deal with beauty products often purchase ready-made products and then brand and market them. However, the quality and sustainability of these products are questionable as most businesses are only concerned with profits. This has flooded the market with unsafe beauty products that not only endanger the lives of consumers but also leave a huge carbon footprint.

Need for sustainability

There is a huge opportunity for companies that are sustainable to venture into the cosmetics business. Businesses can go for experiments and perfect their formulations and manufacture their own beauty products according to their consumer needs. This also prevents greenwashing sustainability by giving cosmetics companies more power and control in the manufacturing, marketing, and selling process of cosmetics.

Potential for online businesses

There is also a huge potential for online cosmetic companies as most of the cosmetic business is store-based. Online marketing and sales open a huge market as people from around the world have access to products that would be impossible to access through beauty stores. Online businesses also can use social networking to engage customers. This bottom-up approach is more productive as it bridges the gap between consumers and businesses.

Incorporation of indigenous values in business

Culture is a big driver of transformation and Cheekbone which is founded on indigenous values of love and honesty can be a key contributor to sustainability and diversity. The company’s mission to empower indigenous youth while producing sustainable cosmetics resonates more with the current consumer who is aware of the socio-economic impacts of cosmetics. Businesses are embracing social movement ideals and they must be conscious of their values.

Need for innovation

There is a great need for innovative tools to assess the impact of cosmetic products from both economic and social perspectives. Such tools can help companies and customers to contribute positively toward a more sustainable business model. It can also help create awareness of how businesses can be instruments of both economic and social change.

Solutions

Our company can be a great partner to Cheekbone in its pursuit of a sustainable, greener, and vegan approach to the creation and sale of beauty products. We can help you capitalize on opportunities presented by digital marketing. Our firm leverages innovative tools to collect and analyze data on consumer behavior and preference to help businesses engage their customers closely. Digital technologies are reshaping business strategies and allowing business beyond different geographic regions and times (Bharadwaj, El Sawy, Pavlou & Venkatraman, 2013). With our experience in digital marketing, we guarantee increased productivity, reduced carbon footprint, and the promotion of diverse indigenous values that are key to sustainable business growth.

Web design and development

Firstly, as Cheekbone is a purely online enterprise, we propose that you should capitalize on your presence in the digital environment. We have a great web design and development team that can modify your existing website to be more captivating, engaging, and responsive to your customer needs. Your website can be a great place to tell your story and what you are about which makes it a great tool to increase performance. With the collaboration of our team and your team, we can redesign the site architecture to better represent your mission and values to potential customers and turn prospective and current customers into loyal consumers who are attuned to the company’s mission and objectives.

Social networking

Social networking has a great potential to create interesting opportunities for both the company, employees, and consumers. Social media platforms can be instrumental tools to communicate company values as well as engage customers to learn about their changing needs. Given that your business is B2C, social networking can be the fabric that brings customers and Cheekbone together. Our firm specializes in social networking which includes online marketing campaigns that foster a close relationship between companies and consumers by increasing transparency and building brand trust. Trust leads to new business leads as your loyal customers become your brand ambassadors. Partnering with us will give you access to our exemplary social media strategies.

Search Engine Optimization

With the change in the dynamics of businesses since the COVID-19 pandemic, most organizations are shifting to doing business online. It is therefore imperative not only to be online but also to be found. Our firm has previously had great success in search engine optimization and our team will work tirelessly to increase traffic to your website. With us by your side, your brand will be top search results by leveraging pay-per-click and driving growth for your company. Our team will constantly analyze data to improve your web traffic and increase efficiency.

Machine learning

Our team of data scientists will collect, analyze and interpret data from your web traffic to get an insight into your best customers. By use of complex machine learning algorithms, bid data will be quickly analyzed to give insight into the behavior of customers. Buying patterns of consumers will surface and give a better understanding of your customers. This information will help Cheekbone in policy making, decision making, and implementation of plans. This will also optimize marketing and advertising. In addition, experimentation with data that would otherwise take the company a long time will be able to be conducted using machine learning models consequently saving you valuable time. Since time is an asset, your organization will be able to focus on other important aspects. As we are living in dynamic times machine learning will be efficient in analyzing the change in consumer behavior and markets. Additionally, marketing can be automated following recommendations from big data analysis. From our past experiences and successes, we can attest to the efficiency of machine learning in making sense of huge data.

Digital content marketing

We also help our clients to create captivating digital content not only to entertain consumers but also to educate them and inspire them to align themselves with your goals and objectives. We also help promote digital content and engage with customers. For instance, your company which already depends on content created by consumers using your beauty products can use incentives and sponsorship to foster loyalty amongst your customers. Content marketing will build stronger relationships with your customers and give them an insight into the value they will gain from your company. We will help you build a constructive partnership with content creators who use your products which will lead to long-term working relations.

Cybersecurity

Cybercrime is rapidly becoming a big challenge to online businesses. Customer’s confidential information is increasingly threatened. There is a great opportunity for online crime and cybercriminals are rarely convicted (MacGibbon, 2009). We offer IT security solutions to our clients to help them mitigate this emerging threat. Our cyber security experts will protect your business from cyber-attacks and enable your customers to shop safely. This will also bolster confidence in your company as well as protect your productivity. We will also support your IT experts to ensure the smooth running of the business.

Benefits of our partnership

Your company will increase its online presence and increase sales with our solutions. Additionally, the company will also be able to give back more to programs that support indigenous people. We as a company will also be able to contribute to sustainability and share our knowledge with your company.

Consultation budget

We offer quality services and fair prices which are subject to negotiation since we love to give our customers an opportunity to negotiate for a discount. It should however be noted that to ensure the quality of services and satisfaction of our employees the maximum discount allowed is CAD 500. Below are our standard prices for the services we will offer your firm.

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