Busi520

Marketing Management Group Project Individual Contribution Grading Rubric

Criteria

Levels of Achievement

Content 70%

Advanced

Proficient

Developing

Not present

Content Application

23

to

25

points

Strong connection between topic

content and student contribution

21

to

22

points

Fair connection between topic

content and student contribution

1

to

20

points

Weak to moderate connection

between topic content and student

contribution

0 points

Logical

Analysis

23

to

25

points

E

xception

al student analysis of

topic

21

to

22

points

Fair to strong student analysis of

topic

1

to

20

points

Weak or short student analysis of

topic

0 points

Scholarly Research

10

points

Strong evidence of research using

scholarly

(peer

-

reviewed)

and

practitioner

sources (Journal of

Marketing, Wall

Street Journal,

Ad

Age,

Fortune)

8 to

9

points

Sufficient

evidence of research

using scholarly

(peer

-

reviewed)

and

practitioner

sources (Journal of

Marketing, Wall

Street Journal,

Ad

Age,

Fortune)

1 to

7

points

Weak

evidence of research using

scholarly

(peer

-

reviewed)

and

practitioner

sources (Journal of

Marketing, Wall

Street Journal,

Ad

Age,

Fortune)

0 points

Structure 30%

Advanced

Proficient

Developing

Not present

Title and References

Page

s

9

points

Title and references pages are

complete and correctly formatted

8

points

Title and references pages mostly

complete and correctly formatted

1 to

7

points

Title and references pages lack

content

and/or incorrectly formatted

0

points

APA Formatting

8

points

Few to no APA formatting errors

7

points

Modest number of APA

formatting

errors

1 to

6

points

Significant number of APA formatting

errors

0 points

Spelling and

Grammar

8

points

Few to no spelling/grammatical

errors

7

points

Modest number of

spelling/grammatical errors

1 to

6

points

Significant number

of

spelling/grammatical errors

0 points

Marketing Management Group Project Individual Contribution Grading Rubric

Criteria Levels of Achievement

Content 70% Advanced Proficient Developing Not present

Content Application

23 to 25 points

Strong connection between topic

content and student contribution

21 to 22 points

Fair connection between topic

content and student contribution

1 to 20 points

Weak to moderate connection

between topic content and student

contribution

0 points

Logical Analysis

23 to 25 points

Exceptional student analysis of

topic

21 to 22 points

Fair to strong student analysis of

topic

1 to 20 points

Weak or short student analysis of

topic

0 points

Scholarly Research

10 points

Strong evidence of research using

scholarly (peer-reviewed) and

practitioner sources (Journal of

Marketing, Wall Street Journal, Ad

Age, Fortune)

8 to 9 points

Sufficient evidence of research

using scholarly (peer-reviewed) and

practitioner sources (Journal of

Marketing, Wall Street Journal, Ad

Age, Fortune)

1 to 7 points

Weak evidence of research using

scholarly (peer-reviewed) and

practitioner sources (Journal of

Marketing, Wall Street Journal, Ad

Age, Fortune)

0 points

Structure 30% Advanced Proficient Developing Not present

Title and References

Pages

9 points

Title and references pages are

complete and correctly formatted

8 points

Title and references pages mostly

complete and correctly formatted

1 to 7 points

Title and references pages lack

content and/or incorrectly formatted

0 points

APA Formatting

8 points

Few to no APA formatting errors

7 points

Modest number of APA formatting

errors

1 to 6 points

Significant number of APA formatting

errors

0 points

Spelling and

Grammar

8 points

Few to no spelling/grammatical

errors

7 points

Modest number of

spelling/grammatical errors

1 to 6 points

Significant number of

spelling/grammatical errors

0 points