MARKETING MANAGEMENT INDIVIDUAL PROJECT (MMIP) ASSIGNMENT

BUSI 520

Module 2: Week 2—Discover Marketing Management (Chapters 1-3)

MMIP Questions

Q1. Provide a description of the product/service and a brief history of the firm.

Q2. Explain your current or possible global marketing efforts. (Ch. 3)

Q3. Explain the organization’s mission. Provide its mission statement or create one if necessary. (Ch 3)

Q4. Explain your competitive strategy. (Ch.3)

Q5. Conduct a SWOT (strengths, weaknesses, opportunities, threats) analysis for the organization. (Ch.3)