|
Criteria
|
Levels of Achievement
|
|
|
Content 70%
|
Advanced
|
Proficient
|
Developing
|
Not present
|
Points Earned
|
|
Content Application and Length
30 Points
|
28 to 30 points
Strong connection between topic content and student response. All five questions correctly answered. Minimum 600 words of topic-related content in total submitted
|
25 to 27 points
Fair connection between topic content and student response. Four questions correctly answered. Between 350–599 words of topic-related content in total submitted.
|
1 to 24 points
Weak to moderate connection between topic content and student response. One to three questions correctly answered. Less than 350 words of topic-related content in total submitted.
|
0 to 0 points
|
|
|
Logical Analysis
25 Points
|
23 to 25 points
Exceptional student analysis of topic
|
21 to 22 points
Fair to strong student analysis of topic
|
1 to 20 points
Weak or short student analysis of topic
|
0 to 0 points
|
|
|
Scholarly Research
15 Points
|
14 to 15 points
Strong evidence of research using scholarly journals and practitioner sources (Journal of Marketing, Wall Street Journal, Ad Age, Fortune)
|
13 to 13 points
Sufficient evidence of research using scholarly journals and practitioner sources (Journal of Marketing, Wall Street Journal, Ad Age, Fortune)
|
1 to 12 points
Weak evidence of research using scholarly journals and practitioner sources (Journal of Marketing, Wall Street Journal, Ad Age, Fortune)
|
0 to 0 points
|
|
|
Structure 30%
|
Advanced
|
Proficient
|
Developing
|
Not present
|
Points Earned
|
|
Layout
10 Points
|
10 to 10 points
Layout, including title and references pages, is correctly formatted.
|
8 to 9 points
Most aspects of layout, including title and references pages, are correctly formatted.
|
1 to 7 points
Some aspects of layout, including title and references pages, are correctly formatted.
|
0 to 0 points
|
|
|
APA Compliance
10 Points
|
10 to 10 points
Few to no APA formatting errors
|
8 to 9 points
Modest number of APA formatting errors
|
1 to 7 points
Significant number of APA formatting errors
|
0 to 0 points
|
|
|
Spelling and Grammar
10 Points
|
10 to 10 points
Few to no spelling/grammatical errors
|
8 to 9 points
Modest number of spelling/grammatical errors
|
1 to 7 points
Significant number of spelling/grammatical errors
|
0 to 0 points
|
|
|
Total Points
|
/100
|
BeautifulFlower
BUSI520_Individual_Project_MMIP_Installment_Assignment_Grading_Rubric.docx
0
